Meet woman who came to India after partition, started business with Rs 300, now owns Rs 7000 crore company, her name is…, she is called India’s…
GH News December 28, 2024 01:06 PM
Born in Karachi Pakistan Rajni Bector spent her childhood in the pre-partition era. However the partition of 1947 changed her life forever as her family migrated to Delhi. Her family had various high-ranking posts in the government of British India. Bector went to Miranda House and completed her graduation post her marriage in 1957. She got married at a young age of 17 into a business-oriented family in Punjab. Despite settling into her new life she harbored a passion for learning and self-improvement. Years later when her children were admitted to a boarding school she seized the opportunity to pursue her own education. Rajni enrolled in a bakery course at Punjab Agricultural University where she honed her baking skills and discovered a love for creating unique recipes.
Eager to put her newfound skills to use Rajni started experimenting in her free time. Her baking and ice cream recipes soon gained local popularity. With just Rs. 300 she purchased an oven and began making ice cream in the backyard of her home. However the initial days were far from smooth as she faced financial losses in her endeavors.
The birth of Cremica
In 1978 Rajni’s husband Dharamvir believed in her vision and provided Rs. 20000 to establish an ice cream production unit. This marked the beginning of her entrepreneurial journey as she launched her brand Cremica which translates to made of cream.
What started with ice cream soon expanded into bread biscuits and sauces. Rajni’s dedication and innovative recipes helped Cremica carve a niche in the competitive food market. Her brand gained recognition for its quality and taste and with time it grew into a household name.
In 1995 Bector won the tender for McDonald’s and started producing buns for them. The wheat came from Madhya Pradesh and the initial plant was in Ludhiana. Their plants also expanded to Bengaluru Delhi and Mumbai. McDonald’s recommended Cremica to Quaker Oats a Chicago-based company that introduced Cremica to the world of sauces. Three decades later Cremica is still a supplier to McDonald’s.
Mrs. Bectors revenue
Cremica’s success story didn’t stop there. Over the years the brand scaled new heights becoming the second-largest biscuit exporter in India. According to reports the company’s annual turnover stands at Rs 7000 crore.
Mrs. Bectors Food Specialties Limited reported a revenue of Rs. 1623 crore for FY24 with a gross profit margin of 46.7%. Listed on the National Stock Exchange of India in December 2020 the company has demonstrated strong financial growth. According to Managing Director Anoop Bector “Cremica has achieved impressive revenue growth of 17.4% with profitability rising by 21.6% to Rs. 33.6 crores in Q4 FY24 year-over-year.”
Cremica has established itself as a leading exporter of biscuits to 69 countries across six continents. It also holds contracts with prominent global brands like McDonald’s Subway KFC Pizza Hut Taco Bell and the Indian Railways. As a homegrown Indian brand Bector’s Cremica specializes in a wide range of products including sauces mayonnaise breads biscuits and salad dressings reflecting its diverse and innovative product portfolio.
In 2021 Rajni was honoured with the Padma Shri — India’s fourth-highest civilian award — becoming an inspiration for millions of Indian women who dream of becoming entrepreneurs.
Currently while her eldest son Akshay is reportedly handling Mrs. Bectors and English Oven Anoop and Ajay are running Cremica.