Jayanti Chauhan once rejected Rs 7000 crore offer for Bisleri, then led company to stunning profits due to….
GH News December 28, 2024 02:06 PM
In the business world few names evoke as much respect as Ratan Tata the former Chairman Emeritus of the Tata Group. Renowned for his visionary leadership ethical practices and philanthropic endeavors Tata is often seen as a benchmark in corporate excellence. So when Ramesh Chauhan the owner of India’s largest packaged water brand Bisleri decided to sell his business in 2022 many anticipated a seamless acquisition by the Tata Group. However the story took an unexpected turn spotlighting the remarkable resolve of a young woman determined to protect her family’s legacy.
Ramesh Chauhan affectionately known as the Aqua King spent over five decades transforming Bisleri into a household name and a market leader. As age began catching up with him Chauhan became less inclined to manage the daily operations of the company. With no immediate successor—his only child Jayanti Chauhan initially showing little interest in the business—the sale of Bisleri seemed inevitable. This development stirred excitement across the corporate world as Bisleri holding a 32% market share in the packaged water segment is a pioneering brand with an extensive network of 122 plants and over 4500 distributors nationwide.
Jayanti Chauhan Refused Tata Group’s Rs 7000 Crore Offer
The iconic brand naturally attracted offers from major industry players including the Tata Group known for its diverse portfolio and impeccable reputation. Ratan Tata himself spearheaded a significant bid of Rs. 7000 crore for the acquisition. The offer was widely regarded as fair and substantial. However Jayanti Chauhan who had recently taken a more active role in Bisleri’s operations had other plans.
In a surprising and bold decision Jayanti rejected the Tata Group’s offer opting to lead Bisleri herself and carve a new path for the brand. Her choice to retain independence and take charge of her father’s legacy was both a personal milestone and a pivotal moment in Bisleri’s history.
Who is Jayanti Chauhan?
Jayanti currently leads the business as the Vice Chairperson. She has been a part of Bisleri since the age of 24. Jayanti Chauhan the only daughter of Ramesh Chauhan was born and raised in Delhi where she completed her schooling. She later moved to Mumbai for further studies and eventually pursued higher education in the United States. Jayanti graduated from the renowned Fashion Institute of Design and Merchandising (FIDM) attending its campuses in Los Angeles and New York. Despite her academic background in fashion and design her return to the family business Bisleri marked the beginning of a transformative journey.
Initially Jayanti showed little interest in taking over the reins of Bisleri. However the evolving business landscape and her own changing outlook inspired her to reconsider. Realizing the immense potential for innovation and growth she embraced the challenge of leading Bisleri with a renewed vision setting the stage for a new chapter in the company’s legacy.
Jayanti has spearheaded the transformation of Bisleri. Beyond product development Jayanti has taken a central role in refreshing the brand image of Bisleri.
Bisleri turnover
Under Jayantis leadership Bisleri overcame challenges from market competition and saw a significant turnaround. In the 2022-23 fiscal year the company achieved an impressive revenue of Rs. 2300 crore.
Jayanti blends traditional values with a forward-thinking approach. She introduced innovative changes to modernize Bisleri expand its product offerings and appeal to younger customers. Her efforts focused on sustainability digital upgrades and international expansion which helped Bisleri maintain its leadership in the market and boost its profits.