When it comes to gold most people immediately think of the shiny yellow metal. And why not? Gold is often seen as a symbol of wealth and status. The more gold one owns—whether in jewelry or savings—the higher their perceived status. The purity and price of gold are measured in carats. However today we’re talking about a different type of gold that not everyone is familiar with i.e. white gold. What is White Gold? White gold is distinct from traditional yellow gold. While 24-karat pure gold is yellow and shiny white gold has a silvery-white color similar to that of platinum or silver. Pure 24-carat gold is too soft to be used in jewelry. To create white gold metals like nickel and zinc are mixed with pure gold. This process alters its color and makes it more durable. Features of White Gold White gold is often considered a substitute for platinum. It typically consists of 75 per cent gold and 25 per cent nickel and zinc. It is commonly available in 14-karat and 18-karat variants. Among these 14-karat white gold is stronger and more durable. White gold is also more affordable compared to platinum while offering a similar look. White gold is harder than yellow gold and requires less frequent polishing. This makes it a preferred choice for jewelry that needs to retain its shine over time. Cost of White Gold White gold is more expensive than yellow gold primarily because of the process involved in creating it. Manufacturing white gold requires multiple steps including the use of rhodium—a rare and expensive metal. Rhodium plating enhances the shine of white gold making it even more appealing. The addition of other precious metals to improve its luster and durability further increases its cost. While the price of 10 grams of 24-karat yellow gold ranges between Rs. 76000 and Rs. 78000 white gold is priced even higher due to these additional factors. White gold’s unique properties aesthetic appeal and durability make it a premium alternative to traditional yellow gold for modern jewelry enthusiasts.