NEW DELHI New Delhi: Meta continues to dominate the global virtual reality (VR) market with 65 percent market share in the third quarter of 2024, according to a new report, as Apple follows international launches in China, Europe and Asia Pacific. Vision Pro shipments doubled (quarter-on-quarter). Overall, global VR headset shipments declined by 4 percent (year-over-year) and 16 percent (quarter-over-quarter) in Q3 2024, according to Counterpoint's Global XR (AR/VR) headset model tracker, which led the market to This is the third consecutive quarter of decline. This decline was primarily due to a 50 percent decline in the tethered VR headset segment during the quarter. In contrast, the standalone VR headset segment grew 14 percent year-on-year. Counterpoint expects international sales to account for about 90 percent of Apple's total shipments in H2 2024.

The report says, “Apple is reportedly testing OLED displays made on traditional glass substrates for its low-cost Vision headset. This display technology could be more cost-effective than the micro OLED display used in the Vision Pro.” “Pico's shipments declined 2 percent year-over-year, but increased 6 percent quarter-over-quarter. Sony's shipments declined 29 percent year-over-year, but more than doubled quarter-over-quarter, driven by its PC adapter launches and promotional campaigns in North America and Europe.

Despite the lackluster XR market performance in Q3 2024, significant progress was made in the industry over the period. The report said the introduction of Meta's Orion AR glasses and Snap's Spectacles 24 AR glasses showed the future potential of AR technologies. demonstrated.Taking advantage of advances in generative AI technologies, traditional hardware giants, AR/VR OEMs, and Internet companies are turning their attention to the development of AR+AI smart glasses. Roper explained, “While the global VR market will see modest growth in the coming years, Counterpoint expects significant expansion in the global AR smart glasses market.