New research indicates that Brits feel 2025 may be more financially promising, despite the continued cost of living. Last year mortgage and rent payments increased by 9%, and average grocery costs and energy bills reaching £313 and £203 respectively.
But a recent study conducted by the savings and investing app Moneybox found that more than half of Brits believe 2025 could be a turning point in their personal finances.
The past year has seen a shift towards establishing clear goals, building financial resilience, and adopting healthier money habits amidst rising bills and increased everyday expenses.
The study, which included 2,000 adults, revealed that a quarter of the participants have already set clear financial goals for the upcoming year, and 15% hope their finances will improve if the economy strengthens.
Brian Byrnes, head of personal finance at , stated: "2025 appears to be a turning point for many, with a significant portion feeling more optimistic about regaining control of their finances."
"There's a clear shift towards saving, investing, and reducing debt, showing that people are setting clear financial goals for the year ahead and beyond."
In 2024, a significant 37% of respondents managed to meet all their financial goals. Even those who didn't quite hit their targets reported satisfaction with the progress they made.
One in five Brits are now confident about investing more in 2025, and 31% feel they're in a better position to save regularly. In an encouraging sign, 18% expect to clear their debts within the year, giving them a renewed sense of financial control.
Last year, Brits managed to save an average of 17% of their monthly income, a 3% increase from the previous year. Many took crucial first steps, such as building an emergency fund, creating a long-term financial plan, investing for the first time or opening a Cash ISA.
This highlights a trend of positive financial habits which is set to continue through 2025. To achieve these goals, many are cutting back on non-essential spending such as reducing the number of takeaways, scaling back on nights out and cancelling streaming subscriptions.
Brian Byrnes stressed the significance of regular, minor steps towards financial stability: "Taking control of your finances is about building momentum through progress, no matter how small."
"Automating savings, making sure you're getting competitive interest rates, and regularly reviewing your budget for opportunities to reduce unnecessary expenses are cornerstones of good financial management."
"For those new to investing, platforms offering diversified portfolios tailored to your goals and risk level can provide a great starting point to boost your confidence over time."