Young people aged 18-24 are the most sober generation with 39% drinking no at all, a survey suggests.

Four in 10 in that age group regularly or occasionally opted for no or low-alcohol alternative beverages, rising to 46% among people aged 25-34.

YouGov polled more than 2,000 people for the Portman Group, which represents alcoholic in the UK.

The proportion of young people shunning alcohol entirely remained unchanged from last year's survey.

Matt Lambert, Portman Group chief executive, said: "It's fantastic to see low and no alternatives continuing to soar in popularity, while helping to encourage more mindful and moderate consumption among UK alcohol drinkers.

"We welcome the drinks and hospitality industry continuing to work together to increase choice, availability and visibility of low and no alcohol alternatives.

"And we continue to urge the UK government to provide us with the outcome of the recent consultation on low alcohol descriptors which will further facilitate growth of the UK low and no alcohol market."

Almost a quarter of respondents said low and no-alcohol alternatives had helped them reduce their alcohol consumption, up from 21% in 2022.

Health concerns were a motivation for 29% who turned to alternatives, while 28% used them in situations where they could not drink such as when driving.

A recent DrinkAware report similarly found that alcohol consumption was declining.

It found that 13% of UK adults were drinking four or more times per week in 2024, while 36% drink alcohol less often than monthly, or not at all (up from 30% in 2018).

And eight in 10 said they drank less the recommended 14 units per week, up from 77% in 2018.