This season of Shark Tank India introduces two new judges: Kunal Bahl and Viraj Bahl. While Kunal Bahl has already appeared in one of the episodes Viraj Bahl the founder of Veeba Foods is expected to join soon. Viraj’s journey is an inspiring tale of resilience determination and entrepreneurial spirit. Interestingly he named his company Veeba after his mother Vibha Bahl. There was a time when Viraj had to sell his home to pursue his dreams. Today he stands at the helm of a business valued at Rs 1000 crore. A Childhood Fascination  Veeba Foods now a prominent name in India’s FMCG sector particularly in the sauces category was founded by Viraj Bahl in 2013. However his interest in business began at a young age. As a child Viraj often visited his father Rajeev Bahls factory which sparked his passion for food processing. His first job was at the Fun Foods stall at the Aahar Delhi Trade Fair. Left Stable Career Despite securing a stable job after studying marine engineering Viraj’s heart was set on running a business. His father Rajeev Bahl encouraged him to first establish financial stability before venturing into entrepreneurship. Selling Family Business In 2002 Viraj joined his father’s company Fun Foods. Under Rajeev Bahls leadership the company flourished. However in 2008 circumstances forced the family to sell Fun Foods to the German brand Dr. Oetker for Rs 110 crore. While Rajeev supported the sale Viraj was against it but had to accept the decision. Restaurant Business Failure After selling Fun Foods Viraj started a restaurant chain called Pocket Full in 2009. Although the venture expanded to six outlets it began incurring losses and ultimately shut down by 2013. This failure left Viraj financially strained but he remained determined to succeed. Betting It All on Veeba Foods In 2013 with support from his wife Viraj decided to start a new venture—Veeba Foods. Lacking funds he sold his house to finance the business. Veeba began in Neemrana Rajasthan focusing on delivering high-quality sauces. Slowly but steadily the company gained recognition and established a strong foothold across India. Phenomenal Growth And Future Prospects Over the years Veeba Foods has recorded tremendous growth. For 2023-24 the company is projected to achieve Rs 1000 crore in revenue. Though Veeba is not yet listed on the stock market Viraj holds a significant stake in the company backed by prominent investors who have fueled its rapid expansion.