With Maha Kumbh starting Monday in Prayagraj, at the sacred meeting point of the holy Ganga, Yamuna, and Saraswati rivers, the world’s biggest religious gathering is expected to produce over Rs 4 lakh crore in commerce, which would significantly benefit India’s economy. Industry projections indicate that Maha Kumbh will increase real and nominal GDP by more than 1%.
About 40 crore tourists, both local and foreign, are anticipated to attend the festival, according to the Uttar Pradesh government. The government predicts that if 40 crore people spend an average of Rs 5,000, Maha Kumbh may earn Rs 2 lakh crore in commerce. According to industry estimates, the major event might have an overall economic effect of Rs 4 lakh crore, with average expenditures per individual perhaps reaching Rs 10,000.
In the meanwhile, Indian and international businesses are vying for space to exhibit during the 45-day extravaganza. According to industry experts, businesses from a variety of industries, including the pharmaceutical and fast-moving consumer goods (FMCG) sectors, as well as digital payment platforms and mobility providers, have relaxed their marketing budgets and plan to spend over Rs 3,000 crore on branding and marketing during Maha Kumbh.
About 45,000 tons of steel were provided by the massive public sector organization Steel Authority of India Limited (SAIL) for the building of several structures during the Maha Kumbh Mela 2025.
According to a statement released by the Maharatna firm, the steel that the company supplies comprises angles, joists, mild steel plates, hot strip mill plates, and chequered plates.
Prior to the largest gathering of Sanatan Dharma adherents, Prayagraj has undergone a significant transformation. In order to provide smooth connection for the millions of devotees who are anticipated to attend the significant spiritual event, more than 200 roads have been built and improved. More than 3 lakh plants and 1 lakh horticultural samples have been planted along the highways to improve their aesthetic appeal.
