January 13, New Delhi Companies of all stripes are attempting to take advantage of the enormous chance to reach at least 45 crore people as the Maha Kumbh 2025 got underway on Monday. They are probably going to invest hundreds of millions in marketing campaigns and local activities.

The biggest spiritual congregation in the world is giving businesses, particularly those involved in fast-moving consumer goods (FMCG), cars, and gadgets, a once-in-a-lifetime opportunity to reach millions of customers from January 13 to February 26.

Industry projections indicate that firms will spend between Rs 1,800 and Rs 2,000 crore on multi-platform advertising campaigns that make use of virtual assistants, LED outdoor panels, smartphone applications, and artificial intelligence (AI)-driven themes.

For low-cost homestays, the big festival offers luxurious tents for up to Rs 1 lakh per night.

According to projections from the Confederation of Indian Industry (CII), Uttar Pradesh is expecting to earn Rs 1.2 lakh crore from the event.

According to some industry estimates, Maha Kumbh is expected to produce over Rs 4 lakh crore in commerce, which would increase the nominal and real GDP by more than 1%.

The government predicts that if 40 crore people spend an average of Rs 5,000, Maha Kumbh may earn Rs 2 lakh crore in commerce.

According to industry estimates, the major event might have an overall economic effect of Rs 4 lakh crore, with average expenditures per individual perhaps reaching Rs 10,000.

During the 45-day festival, companies from both India and other countries are vying for space to display their presence.

About 45,000 tons of steel were provided by the massive public sector organization Steel Authority of India Limited (SAIL) for the building of several structures during the Maha Kumbh Mela 2025.

In advance of the largest gathering of Sanatan Dharma adherents, Prayagraj has undergone a significant transformation. Millions of devotees are expected to attend the large spiritual gathering, and more than 200 roads have been built and improved to ensure smooth communication. More than three lakh plants and one lakh horticultural samples have been planted along the highways to improve their aesthetic appeal.

The Uttar Pradesh government has sent out a sizable detachment of Water Police officers outfitted with cutting-edge equipment to protect the safety of crores of worshippers along the Ganga and Yamuna rivers, particularly in the Sangam region.