The recent episode of Shark Tank India 4 had a major deal in the history of the show. Peyush Bansal acquired the controlling stake over Piyush Suri and Niteeca Pande 's premium lifestyle and accessory brand NOOE. Talking about the experience in the tank, the pitch, the grilling. Here's what Piyush and Niteeca had to share with Times Of India TV exclusively:

On their experience in the tank

I think words to summarize the experience are life-changing for us, because not just learning for us but the same kind of brand awareness and publicity that we have received over the last week has been phenomenal. We have gone from not just a brand, Neetica and I have gone from nobody to somebody, which has been quite a journey. The parallel would be looking at a movie script that has pain, struggle, and success. We quite like that, living a dream and having a life-changing experience.

What made them decide to give away the controlling stake to Peyush Bansal?

To give away such a big part of a company and a controlling stake is not something you are prepared for because it's so big. Our initial ask was only Rs 50 Lakhs and we went with that offer. Nobody prepares you for a majority stake in 2 and a half hours. When that deal was presented, we first took some time to ponder over it. Go through all the different layers of complexities it has to make that decision, while there are 5 very successful sharks who are grilling you, being in a tank for 2 and a half hours was a very intense experience. To make that decision and to come out with a deal, it was a massive win for us. With Neetica's nudge and the conversation on the table, we decided to go with Peyush. It seemed that I suddenly changed my mind, but that's not how it happened, there was a lot of thinking went behind the deal. We wanted to do the best for our brand.

What went behind the deal?

It was shot over 2 and a half hours and there were a lot of things happening. Time and again the deals were getting exchanged, it was like a bidding session from 50 Lakhs we went to 3 crores and then 5. It was an eventual thing but at that moment, I think we definitely wanted somebody to come in who would help us build the global aspiration, we saw it in Peyush Bansal sitting over there. He tried to give us something which we thought could really benefit the brand. We were told to give counteroffers to both of them and it literally felt like after we said no to Aman it became like the deal was over. But I was like we haven't even given a counter to Peyush.

They almost lost the deal with Peyush because of?

By the end of it, we were going back and forth and some of the sharks got out because it lasted for 2 and half hours and they were drained and they wanted to end it. I remember Anupam and Vineeta just got up. They were going to leave and that's when Niteeca said that we had a counteroffer. The doors opened as well, but we were still talking and she interrupted that we were still talking. There are a lot of granularity and nuances that you don't see on TV. We were prepared to do a deal and we were very clear that we would crack a deal with the right person.

Piyush and Niteeca's thought process behind the valuation

We feel the valuation is very short-term thinking. Adding the right partner to the board can totally supercharge and create exponential growth in brand building. I don't know why founders go to Shark Tank and start negotiating for half a percent to one percent. Our way of doing is not that. We think disruptively, we are in a disruptive category, and everything is there from a disruption point of view.

Keep reading this space for more updates on Shark Tank India 4.