Reliance Industries is set to introduce its cola brand Campa Cola to the Middle East marking its first venture into the export market. Known for shaking up the Indian carbonated soft drink industry with its low pricing and high trade margins Campa Cola has already disrupted established giants like Coca-Cola and PepsiCo. Mukesh Ambani Expansion Plans According to a report by The Economic Times the first consignments of Campa Cola have already reached retail stores in Bahrain. The company plans a phased rollout across other Gulf countries including Oman and Saudi Arabia aiming to expand distribution significantly before the summer season. Strategic Timing Amid ‘Anti-America Moment’ Reliance Consumer Products Ltd. (RCPL) the FMCG arm of Reliance Industries seeks to leverage a growing anti-American sentiment in the region where calls to boycott American products fueled by the USs support for Israel in the Gaza conflict have impacted sales of Coca-Cola and PepsiCo. This shift in consumer preference provides a timely opportunity for Campa Cola to establish itself as a viable alternative in the Gulf market. Local Production And Global Ambitions Reliance is exploring partnerships to set up local bottling facilities in key markets like Saudi Arabia and the UAE. While initial supplies will be imported from India establishing local production is expected to streamline operations and facilitate future expansion into Africa leveraging the Middle East’s proximity to the continent. Isha Ambani who oversees Reliance’s FMCG and retail businesses emphasized the company’s global aspirations during the 2023 annual general meeting. She announced plans to expand Campa Cola into international markets starting with Asia and Africa in line with the company’s vision for global growth. Backed by a highly competitive pricing model offering PET only bottles starting at Rs 10 Campa Cola has significantly disrupted the Indian beverage market.  The Middle East launch signals the first step in positioning Campa Cola as a formidable player in the international carbonated beverage market.