India is renowned for its rich culinary delights, with each state offering a diverse array of food and beverage (F&B) experiences. Despite this, the Indian palate craves more for fresh and exotic cuisines and flavours.
With over 140 Cr people having such affinity for a variety of food and beverages, Indian entrepreneurs have seemingly found a lucrative market, which, as per Inc42, is expected to . Notably, startups have picked up this opportunity by catering to the requirements of people, through the D2C channels.
According to Inc42, the F&B industry is estimated to grow at a CAGR of 25% by 2030. This is why the space is receiving a lot of traction from investors.
Last month, revenue-based financing platform (around $23.5 Mn) fund for F&B brands. The fund has been floated to offer fast, scalable and flexible financing solutions to such brands.
From established brands like Pedigree Petfoods, Amul, Baskin Robbins, and McDonald’s to startups like iD Fresh Foods, Chaayos, Coolberg, and Paper Boat, there is no dearth of choices for Indian consumers, and still, there is enough headroom for both the existing and new players to flourish in the sector.
The above statement can be substantiated by the fact that several F&B startups, including Blue Tokai Coffee Roasters, Plix, Pluckk, and TagZ have been making waves in the industry, backed by investors’ trust.
The influx of new startups with innovative product ranges has revitalised the sector, prompting Inc42 to compile a list of the F&B brands that are disrupting the Indian market.
With that said, here are the F&B D2C brands reshaping the Indian consumer market.
(Note: The list below is not meant to be a ranking of any kind. We have listed the Indian F&B startups in alphabetical order.)
Beyond Snack was incorporated to commercialise the popular South Indian snack, banana chips. The startup claims its banana chips are healthy because the nutrients are preserved during the manufacturing process.
The bananas are sourced directly from farmers and the chips are prepared in under two minutes to retain their natural nutrients, unlike the usual 15-20 minutes of frying. This ensures the products go from farm to plate in less than 24 hours.
To ensure availability across the country, the startup has opened warehouses in Mumbai, Delhi, and Kolkata. As an omnichannel brand, its products are available on ecommerce platforms like Amazon, Flipkart, BigBasket, and Zepto, as well as in over 10,000 retail outlets, including DMart and Reliance stores.
The F&B startup (about INR 71.3 Cr) in its Series A funding round led by consumer business-focussed fund 12 Flags Group.
Beyond Snack aims to become a leader in the banana chips market and reach INR 100 Cr in revenue by FY25.
2. Biryani By Kilo
Founded by Kaushik Roy and Vishal Jindal in 2015, Biryani By Kilo sells biryanis, kebabs, kormas, and desserts. The Gurugram-based startup claims to have more than 100 outlets in more than 45 cities across India.
Biryani By Kilo, which competes with the likes of Rebel Foods’ Behrouz Biryani and Biryani Blue, acquired a majority stake in healthy dessert startup Get-A-Way in 2022.
It counts Alpha Wave Ventures, IvyCap Ventures and Pulsar Capital among its key investors. The startup has raised more than $50 Mn of funding to date.
In November 2024, Biryani By Kilo raised $2 Mn from Pulsar Capital at an estimated valuation of $100 Mn.
The startup also managed to to INR 70.81 Cr in FY24 versus INR 100.7 Cr in FY23. Besides, revenue from operations jumped 23% to INR 268.30 Cr in the year under review from INR 218.10 Cr in FY23.
3. Blue Tokai Coffee Roasters
Blue Tokai Coffee Roasters operates four roasteries and over 80 physical outlets across Delhi NCR, Mumbai, Bengaluru, and Hyderabad, among others. The startup also claims to have an outlet in Tokyo, Japan.
The startup, which was founded by Matt Chitharanjan, Shivam Shahi and Namrata Asthana in 2013, counts Verlinvest, Anicut Capital, A91 Partners and Bollywood actor Deepika Padukone among its key investors. It claims to have raised more than $70 Mn amount of funding to date.
Blue Tokai received a lot of traction from investors last year. In April 2024, Rakesh Kapoor’s 12 Flags Group made its maiden investment in India by backing Blue Tokai.
The startup also (about INR 293 Cr) in its Series C funding round led by Verlinvest to deepen its presence in existing metro cities and expand its footprint to new Tier I & II cities over the next three years.
Apart from its D2C outlet, the company offers B2B services by collaborating with different retail outlets, luxury hotels, restaurants, corporates, and coworking spaces.
4. Boba BhaiLaunched as a passion project by Dhruv Kohli in late 2023, has swiftly become a notable player in the bubble tea market, capitalising on the growing trend for this popular Taiwanese drink.
Offering a diverse range of products priced between INR 99 and INR 219, Boba Bhai sets itself apart with its broad product selection and user-centric approach, distinguishing itself from competitors like Chai Point and Cha Bar.
In just one year, the startup has built a substantial customer base of over 4 Lakh and achieved revenues of INR 8 Cr. With plans to significantly expand its presence, Boba Bhai aims to increase its offline footprint to 150 stores by the end of 2025.
In January 2025, (around $3.4 Mn) to expand into newer cities such as Pune and Ahmedabad, scale operations, roll out new Korean offerings and develop new sub-brands.
5. Burger SinghEstablished in 2014 by Kabir Jeet Singh, Nitin Rana, and Rahul Seth, Burger Singh is a Gurugram-based quick-service restaurant (QSR) chain.
In 2019, the company secured an undisclosed amount of funding from RB Investments, based in Singapore. Subsequently, in 2022, Burger Singh successfully . The round was led by Negen Capital, accompanied by LetsVenture, Mumbai Angels, Old World Hospitality, and musician Jasleen Royal.
Following the fundraising in 2022, the fast-food chain announced its plan to utilise the funds for opening 120 new food outlets by the end of FY23.
In December 2023, Burger Singh raised led by trading company Turner Morrison, which increased its valuation to $52 Mn (approximately INR 433 Cr) from its last valuation of $23 Mn in July 2022.
As of December 2023, Burger Singh boasted more than 150 exclusive food outlets across various cities in India.
In the competitive QSR industry, Burger Singh faces competition from well-known brands such as Burger King, McDonald’s, Subway, Domino’s, and KFC.
6. ChaayosF&B brand Chaayos sells multiple types of teas and pre-packaged food products via offline and online marketplaces and uses new-age technologies like AI and IoT to run its operations efficiently.
Earlier, it had shared that its online tea deliveries account for 45% of its revenue. It operates 190 retail outlets across six Indian cities. In June 2022, to develop tech infrastructure and expand its presence.
Its cap table includes Alpha Wave Ventures, Elevation Capital, Think Investments, Tiger Global, SAIF Partners, InnoVen Capital, Pactolus, and Ola cofounders Bhavish Aggarwal and Ankit Bhati, among others.
Chaayos’ by 50.59% to INR 54 Cr in FY24 from INR 109.3 Cr in FY23.
Founded in 2015, Charcoal Eats is a quick-service restaurant chain that delivers “high quality, consistent, authentic, modern Indian flavours to its patrons across the country across snack and meal times at affordable prices” via its app.
The company operates brands such as Charcoal Eats for Biryani and B Burger across Mumbai, Pune and Delhi NCR.
While the company started with six biryani variants, the company claims to be offering 50 different all-day food options across snack and meal times, including biryanis, starters, curries, rice bowls, and rolls among others.
It has around 40 outlets, mostly cloud kitchens, across Mumbai, Pune and Delhi-NCR.
Through these outlets, customers can dine-in, take away or order for delivery, as per their convenience. Charcoal Eats is also available on leading food platforms, Zomato and Swiggy. It also recently launched a new product line under the brand name Khichdibaba.
Among QSR restaurants, Charcoal Eats competes with Wow! Momo Foods, Faasos and Hello Curry, among others.
The startup recently to boost its brand operations and expand its footprint across India and overseas.
8. CoolbergCoolberg is a non-alcoholic beer brand, which sells cranberry, peach, ginger, malt, strawberry, mint, and cranberry beverages via its website and offline distribution channels. Currently, it has a presence in India, Africa, Maldives, Bhutan, and Nepal.
In 2019, in its Series A funding round from RB Investments, India Quotient, Ashish Goenka from Suashish Diamonds, and Indian Angel Network. Prior to that, it bagged an undisclosed sum from India Quotient and Indian Angel Network’s maiden fund.
The beverage in 2022 for an undisclosed amount. The startup said that this acquisition would help it develop a portfolio of new-age premium beverage brands as part of the deal.
9. Desi FarmsFounded in 2022 by Sunil Shahi, the Pune-based farm-to-table D2C brand offers fresh and chemical-free milk and dairy products.
Currently operational in Pune, the brand claims to offer milk within 12-24 hours of the milking process. Other than milk, its product category includes A2 milk, ghee, paneer and more, with each product passing through 20 quality checks.
It has developed a tech-enabled in-house system, which takes care of production, delivery and franchise modules to ensure product provenance, tracking the entire journey from farms to customers.
has an omnichannel presence. Its products are sold via its app and portal, on ecommerce marketplaces under the Manchar Farms brand and through 50+ Desi Farms outlets.
Since inception, it has secured INR 50 Cr funding from investors like NAV Capital Emerging Funds, Venture Catalysts, Cummins India’s founder and MD Ashwath Ram, among others.
The startup also made it to the list of Inc42’s 2024 edition of Fast42.
10. Dogsee ChewDogsee Chew offers vegetarian dog treats that are natural, human-grade, and protein-rich. These treats are made from yak milk cheese by residents of villages in Nepal, Sikkim, and Darjeeling.
In 2022, the startup in its Series A funding round from Mankind Pharma and Sixth Sense Ventures.
In November 2021, it raised $7 Mn in its Pre-Series A funding round from Sixth Sense Ventures. Currently, it has a presence in over 30 countries.
11. DropKaffeBeverage startup DropKaffe sells ready-to-drink cold coffee, fresh coffee beans, coffee powders, and gourmet foods under the brand SLAY Coffee through its website and cafe chains.
According to its LinkedIn page, the startup has a presence in over 160 locations across 19 Indian cities.
In 2016, led by Fireside Ventures’ Kanwaljit Singh, Srini Anumolu & Meena Ganesh of GrowthStory, Apurva Salarpuria from Salarpuria Group, Sidharth Pansari from Primac, Rahul Gidwani, Hitesh Oberoi from Naukri, Nirupa Shankar from Brigade Group, and Bhupen Shah also participated in the round.
The venture claims to serve more than 500K customers across 20 cities across the country.
12. Eat BetterOrganic food startup Eat Better sells healthy snacks such as coffee and almond laddoos, hazelnut chocolate laddoos, and vanilla, and cacao laddoos, among others, through its website and other ecommerce platforms.
The startup has a manufacturing facility in Jaipur and manages a base of over 50 female employees.
In March 2022, it secured INR 5.5 Cr seed funding to strengthen its team, expand offerings and develop marketing and distribution channels.
A slew of investors, including Java Capital, Mumbai Angels, Shiprocket Ventures, CapierCapital and Plan B Capital, participated in the funding round.
Earlier, it claimed to have reported over 10x growth in revenues between October 2020 and March 2022.
13. FarmleyFarmley, a direct-to-consumer (D2C) snacking brand founded in 2017 by Akash Sharma and Abhishek, specializes in offering an array of flavoured dry fruits and nuts. Their product range includes enticing options such as roasted peri peri makhanas, Thai chili cashews, and date bites.
With a presence across various ecommerce platforms like Amazon, Flipkart, Blinkit, Zepto, Instamart, and Big Basket, Farmley has established itself as an omnichannel brand. Additionally, it boasts a wide distribution network of over 10,000 retail outlets across India.
It claims to have crossed an annual recurring revenue (ARR) of INR 300 Cr, growing by over 400% in the past two years. The startup also claims to have turned EBITDA positive.
In December 2023, the startup .
Since its inception, Farmley has raised more than $12 Mn from a number of investors, including DSG Consumer Partners, Omnivore, and Alkemi Partners.
14. Good Flippin’ BurgersBurger chain Good Flippin’ Burgers has 23 outlets across Mumbai and Delhi, of which 16 are in Mumbai. The brand entered the Delhi market with seven new outlets earlier this year.
In 2023, the startup in its Series A round, which was led by Tanglin Venture Partners. It has also raised $1.1 Mn in a seed round led by Kerala Blasters Football Club’s director Nikhil Bharadwaj, IIFL Wealth’s Karan Bhagat and Yatin Shah.
With outlets in only two cities in India, the startup is aiming to expand its footprint in India. It is also in the process of adopting cloud, hybrid, and dine-in formats with a focus on malls and airports.
15. Go DESiThe startup was founded by a brother-sister duo to commercialise traditional Indian treats and confectionery, all while empowering women in rural villages.
With an omnichannel presence, the startup’s products are available in over 40,000 stores nationwide, and it claims to have sold over 15 Mn units since inception.
In southern India, the products are available both online and offline. In cities like Mumbai and Delhi NCR, they are available only on quick commerce and online grocery apps.
The startup recently led by Aavishkaar Capital. The round also saw participation from existing investors Rukam Capital, Roots Ventures and DSG Consumer.
16. Go ZeroFounded in 2022 by Kiran Shah, Go Zero manufactures zero-sugar and low-calorie ice creams. The startup claims to offer high-protein choices to its health-conscious consumers as against traditional sugar-laden ice creams.
The startup claims to have a presence in more than 16 Indian cities including Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad and Chennai among others.
The startup has raised more than $2.5 Mn in funding to date and competes with players such as NIC, Get-A-Way and Amul. It is backed by names such as DSG Consumer Partners, Saama and V3 Ventures.
17. HappiloHappilo is a healthy snack brand that offers nuts, dried fruits, seeds and dry roasted snacks. It has a manufacturing unit at Yeshwantpur, Bengaluru. It follows an omnichannel approach to selling its products across the country.
Happilo’s products are non-GMO verified, gluten-free, vegan and fat-free. The startup offers EMI options to customers if they cannot pay for products at once.
In February 2022, raised $25 Mn from Motilal Oswal Private Equity to expand its business and offerings and acquire other firms. Before this, it from A91 Partners.
18. Hocco
Hocco, which began as an ice cream parlour in Karachi, was founded by Satish Chona in the pre-independence era. The first QSR was launched in Ahmedabad after Independence. Years after serving the country with its ice cream, the Chona family sold their legacy brand Havmor to South Korean conglomerate Lotte for INR 1,020 Cr.
In 2019, the family launched Hocco again, which today claims to have around 100 restaurants and eateries across India and one in the US.
The company’s portfolio includes Hocco Eatery, 1944 The Hocco Kitchen, Hocco Ready-to-Eat, Huber & Holly, and Hocco Ice Cream.
In June 2024, the brand round led by its promoter group Chona family and existing investor Sauce.vc. The round also saw participation from film producers Ritesh Sidhwani and Farhan Akhtar. With this round, Hocco’s valuation touched the INR 600 Cr valuation mark.
19. iD Fresh FoodiD Fresh Food sells ready-to-make food such as dosa and idli batter, and rice rava idli batter, among others, in domestic and international markets.
It has a presence in over 45 cities across the globe including Mumbai, Bengaluru, Pune, Hyderabad and Dubai, among others.
In 2022, the Bengaluru-based D2C startup announced worth INR 46 Cr for 27 employees.
“In the coming months, we are excited to augment our 2,000+ workforce as we explore new markets and continue to create new opportunities for a diverse set of professionals, while actively creating a more inclusive workplace,” Musthafa said while announcing the ESOPs.
In January 2022, the startup from NewQuest Capital Partner and Premji Invest.
The F&B startup after posting a net profit of INR 1.84 Cr against a loss of INR 23.25 Cr in FY23.
20. Jade ForestJade Forest offers a slew of non-alcoholic beverages to customers via its website, ecommerce marketplaces and last-mile delivery platforms. Its products are priced between INR 80 and INR 85.
In 2021, it secured $1 Mn from Mumbai Angels Network. Before this, it secured $250,000 in its seed funding round from angel investors such as Gaurav Kapur, Rohan Abbas, Ashish Tulsian, and AngelList India.
Its products are certified by the US FDA. In the last two years, it has expanded to 23 Indian cities.
21. Jimmy’s CocktailsJimmy’s Cocktails offers a slew of cocktail mixers including gin cherry sour, bloody mary, lime margarita, and mango chilli mojito, among others.
In 2023, the startup as a part of its extended Pre-Series A round.
In April 2022, Jimmy’s Cocktails secured $1.8 Mn in its Pre-Series A funding round from investors such as Roots Ventures, 7Square Ventures, Vishesh Khurana from Shiprocket, Varun Alagh from Mamaearth, Keki Mistry from HDFC, among others.
The startup then said that it sold over 6 Mn cocktails in the first three months of 2022.
In the financial year 2021-22, it posted a 3X revenue growth. About 40% of its revenue came from Tier II and III cities.
This year, , the beverage maker’s parent company, secured $1.3 Mn and announced the launch of its energy drink brand Hustle.
22. Kapiva AyurvedaKapiva Ayurveda offers a slew of ayurvedic products for building immunity, improving digestion, strengthening the body and controlling diabetes, among others.
The startup round of INR 300-330 Cr (around $40 Mn), which is to led by its existing investor, OrbiMed, to scale its operations and strengthen its market presence.
In October 2021, it got an undisclosed amount of funding from Bollywood actor Malaika Arora.
Kapiva‘s from INR 48.2 Cr in the previous fiscal year as the startup’s expenses shot up in line with its growing business. Its total revenue including interest income, stood at INR 116.5 Cr in FY23 as against INR 62.4 Cr in the previous year.
23. LahoriLahori offers traditional Indian beverages across the country. Currently, it offers Indian drinks in four flavours – jeera (cumin), nimboo (lemon), kacha aam (raw mango) and shikanji (lemonade).
Lahori’s parent company, Archian Foods, manufactures nearly 1 Mn bottles in its fully automated manufacturing facility, which is spread across 1,50,000 sq ft. Its manufacturing unit is accredited by FSSAI, ISI, HACCP, RoHS and Make In India (offered by GeM).
In January 2022, Belgium-based Verlinvest infused $15 Mn in Lahori in exchange for a minority stake.
24. LiciousLicious offers a host of meat and seafood including prawns, kebabs and mutton, among others. Besides, it also offers an end-to-end supply chain of products that it sells to customers, right from their procurement to processing to delivery.
In March 2022, the foodtech unicorn secured $150 Mn from Amansa Capital, Kotak PE, Axis Growth Avenues AIF – I, Nithin and Nikhil Kamath of Zerodha, boAt’s Aman Gupta and Haresh Chawla from True North.
Before this, it raised . In the financial year 2020-21, it had an annual revenue rate of INR 1,000 Cr and operations in 14 Indian cities. Its customer base stood at over 2 Mn in the fiscal year 2020-21.
Its in FY24 from INR 528.5 Cr in the previous fiscal year. Additionally, its revenue declined 8.4% to INR 685.05 Cr from INR 748 Cr in FY23.
25. MasterChowD2C brand MasterChow offers ready-to-cook noodles, dipping sauces, and sticky rice, among others.
In November 2024, MasterChowin its Series A round led by Singapore-based Tanglin Venture Partners.
In May 2022, MasterChow raised $1.2 Mn from Anicut Capital, WEH ventures and Fluid ventures.
Prior to this, it had raised around $462K in its seed funding round from WEH Ventures and some angel investors. The startup had then claimed that it had grown 10x over the previous 12 months and shipped products to over 17,000 pin codes across India.
26. Namhya FoodsHeadquartered in Jammu, Namhya Foods specialises in snacks and beverages made from Indian herbs and natural ingredients.
The startup was established in 2019 by Ridhima Arora. To secure funding, she participated in Shark India’s inaugural season and successfully secured INR 50 Lakh against a 10% equity. Additionally, she obtained an additional INR 50 Lakh in debt funding from Aman Gupta, the cofounder of boAt.
Namhya Foods positions itself as a provider of nourishing food products designed to assist individuals with various health conditions such as diabetes, heart issues, high blood pressure, cholesterol, thyroid problems, as well as chest congestion. The company offers a diverse range of products.
In addition to its presence in India, Namhya Foods operates in the United States and has plans to expand into the UAE, Australia, and Canada.
Nourish You sells nutrient-rich breakfast food products and snacks to consumers via its website and ecommerce marketplaces, including Flipkart, BigBasket, and Amazon, among others.
Besides selling products directly to consumers, the startup exports food items to countries like Singapore, Nepal, Kenya, Dubai, Mongolia and Maldives. Some of its products are quinoa flour, chocolate & banana muesli, and cranberry walnut mix.
Earlier, the startup shared that it had 5,000 acres of quinoa and chia farms in Rajasthan, Karnataka, and Madhya Pradesh.
In January 2023, for research and development activities, brand marketing and fortifying its distribution and market presence. As a part of this round, it also secured an undisclosed amount of funding from actress .
28. OzivaFounded in 2016 by Aarti Gill and Mihir Gadani, OZiva is a D2C platform that sells plant-based products across categories such as women’s health, skin, hair, and general wellness, among others.
The startup has raised more than $17 Mn in funding till date and is backed by the likes of Eight Roads Ventures, Z47 (formerly Matrix Partners India), Stride Ventures, among others. It competes with the likes of Origin Nutrition, GoodDot, among others.
In December 2022, Hindustan Unilever Limited (HUL) acquired a 51% stake in the plant-based supplement brand. The FMCG at the time said that it would completely buy out the startup in multiple tranches for a cumulative price of INR 264.28 Cr.
29. Paper BoatPaper Boat sells a slew of fruit-based drinks in Indian flavours including aam panna (raw mango), rose tamarind (tamarind juice), chilli guava (guava juice), ‘jaljeera’ (spicy, tangy lemonade), among others.
In August 2022, from GIC-owned sovereign fund Lathe Investment Pte Ltd.
At the time, it used to have a presence in the metro cities, Tier II towns and beyond. Paper Boat widened 71% to INR 90.6 Cr in the financial year 2022-23 (FY23) from INR 53 Cr in FY22 due to higher cash burn. However, its revenue from operations rose 56% to INR 504 Cr during the year under review from INR 324 Cr in FY22.
30. PlixBased in Mumbai, Plix specialises in plant-based nutrition supplements, offering a range that includes gummies, superfood powders, and effervescent tablets. Plix asserts that its products effectively address concerns related to weight loss, hair fall and skin, daily wellness, women’s health, and workout requirements.
In July 2023, FMCG giant Marico acquired a majority 58% stake in Plix for INR 369.01 Cr, marking its inaugural foray into the D2C arena. Under the terms of this deal, Marico assumed control over Plix’s board, and Plix became a subsidiary of Marico.
Competing alongside players like OZiva, Setu Nutrition, and Fast&Up, Plix boasts a customer base exceeding 1.5 Mn individuals. The omnichannel brand offers a diverse portfolio of 60 products spanning six categories.
31. PluckkPluck is an ecommerce platform which aims to serve the growing demand for lifestyle-oriented fresh produce. It focusses on the global food trends ranging from vegan, carb alternatives, gut health and immunity to plant-forward eating to prevent diabetes and mental health.
The startup has a 400+ product range across 15+ categories including essentials, exotics, hydroponics, cuts, and mixes. The startup claims that the products are chemical-free. Further, the products are customised following different food trends, suitable for gut and heart health, and diabetes.
Pluckk’s products are available on its own D2C website along with partner ecommerce platforms, including Blinkit, Swiggy, Zepto, Dunzo, and Amazon. While it is currently operational in Mumbai, Delhi, Bengaluru and Pune, it plans to expand to more geographies in the coming quarters.
In 2022, it secured its seed funding of to develop farm-to-fork infrastructure, customer acquisition and expansion into key metro cities. It also said that parts of the fund would go towards the acquisition of B2B and B2C company Indus Fresh.
In 2023, it acquired in a combination of cash and equity.
Following this acquisition, it also secured an undisclosed amount of funding from actress and appointed her as a brand ambassador.
In September last year, the startup Upnourish for $1.4 Mn.
32. Samosa SinghFood snack brand Samosa Singh sells Indian food snacks such as samosa, kachori, pani puri, and matar kulcha, among others, to its customers via cloud kitchens and kiosks.
It had earlier shared that its manufacturing unit holds the capacity to produce 25K food items daily.
In 2020, the startup to develop the capacity of its Bengaluru-based central kitchen. The round was led by She Capital.
As of March 2020, it had a presence in over 25 locations in Hyderabad and Bengaluru. It claims to have set up 100 cloud kitchens in prime cities of South India.
33. SkippiWhen the husband-wife duo of Ravi and Anuja Kabra returned to India after a seven-year-long stint in Australia, they sat down to start something of their own. While looking for ideas, Ravi remembered that his sister would pack ice popsicles from local Australian brands during her return back to India.
Looking to satiate the Indian craving for ice lollies, the duo founded Skippi in 2021. The D2C startup offers different flavour popsicles, cream rolls and cornsticks via an omnichannel retail business model.
Skippi founders claim to provide ice popsicles that are 100% natural and free from artificial colours, flavours, and preservatives.
The startup event featured on the first season of the hit TV show Shark Tank and secured a deal from all five judges on the show for INR 1.2 Cr in exchange for a 5% equity.
Also backed by Venture Catalysts and Hyderabad Angel Network, Skippi in a Pre-Series A funding round in May 2024.
34. Slurrp FarmSlurrp Farm is a children-focussed healthy snack brand. It offers a variety of cereals, milk mixes and snacks such as ready-to-mix pancakes, cakes, dosas, noodles and various kinds of pasta. For first-time users, it offers these products in trial packs.
Slurrp Farm’s parent, Wholsum Foods, sells the products via its website and ecommerce marketplaces. Currently, it has a presence in India, the UAE, the US, and the UK.
In the financial year 2021-22, it reported over (ARR) and witnessed a 10X growth between June 2020 and December 2021. It further aims to achieve a revenue of INR 500 Cr by 2025.
In April 2022, Bollywood actress backed Slurrp Farm. Prior to this deal, the D2C brand from the Investment Corporation of Dubai and Fireside Ventures and also bagged from Fireside Ventures.
35. Smoor
Smoor was incorporated to provide a premium range of products, including chocolates, desserts, lounges/cafes and corporate gifting across the country.
Founded by Vimal Sharma in 2015, Smoor bagged funding from foodtech unicorn Rebel Foods in 2022. With this investment, in the F&B startup.
Back then, the startup aimed to build its omnichannel distribution strategy by expanding its physical centres across Tier I cities in India and accelerating its online presence across digital platforms. The chocolate brand is available in more than 50 cities in India.
It is looking to achieve a scale of $100 Mn in annual revenue by 2026.
36. StoriaStoria offers a range of processed fruit juices, coconut water, and shakes to customers.
In 2021, it raised $6 Mn in its Series A funding from Sixth Sense Ventures. It currently has a presence in 33 Indian cities via its 50K retail outlets.
At the time of the announcement of its Series A funding round, the startup said it planned to launch new offerings, expand its distribution network and foray into packaged food.
37. Sweet Karam CoffeeSweet Karam Coffee sells South-Indian delicacies, including filter coffee and ready meal mixes, which it claims to be free from palm oil and preservatives.
In October 2023, the startup announced that it from Fireside Ventures to expand its offline play, enter new geographies, and strengthen its product portfolio.
The startup also aims to address the problem of poor availability of well-packaged traditional South Indian sweets and snacks.
The startup sells its products primarily through its website and app, and claims to deliver them to more than 30 nations.
The Chennai-based startup has also partnered with Tamil Nadu farmers to offer a range of millet-based products.
38. TenderCutsD2C brand TenderCuts offers meat and seafood products including chicken, mutton, seafood, marinades, pickles, and eggs and ready-to-cook products such as cold cuts, sausages, kebabs, shawarmas, etc.
In 2021, in a debt funding round from Stride Ventures. Prior to this, it raised and closed a seed funding round worth $759K in 2017.
It follows an omnichannel marketing strategy and has been serving customers across Chennai, Hyderabad and Bangalore via its 50 retail stores.
In September 2023, omnichannel meat brand Good To Go was reported to be planning the .
39. The Divine FoodsThe Divine Foods is a D2C foodtech startup that specialises in manufacturing products from traditional Indian superfoods such as turmeric, moringa, millet, and others.
Its portfolio includes products such as turmeric oil, turmeric golden milk, masks, turmeric drinks, turmeric powder, honey, among others.
Under the flagship seed funding scheme of the Tamil Nadu government called TANSEED 4.0, the startup received a grant of an undisclosed amount.
In 2023, the startup secured an from actress Nayanthara and her husband Vignesh Shivan. Back then, founder Maikkapillai told Inc42 that the funding would be used for scaling up the infrastructure, expanding the startup’s product line, creating brand awareness among the masses and encouraging other celebrities to support the growth of native businesses.
40. The Filling StationHealthy food snack startup The Filling Station sells nutrient-rich laddoos, oil-free snacks, and nutrient-rich spreads, among others, via its website and ecommerce marketplaces such as Amazon and Flipkart.
In snacks, it uses ingredients such as palm, oats, makhana, seeds, nuts, and date fruit. Its cofounder Mahua Ghosh holds 11 years of experience in the food industry. She has previously worked with many fast food joints, cloud kitchens and retail brands. The venture is recognised by the Centre’s Startup India Initiative, according to the website.
41. The Good BugThe Mumbai-based startup, The Good Bugs, offers a range of products that are designed to promote and maintain gut health for consumers. Its primary focus lies in addressing the health concerns of individuals aged 25-60 who may be grappling with the negative consequences of unhealthy dietary and lifestyle choices.
Currently, the startup operates as an omnichannel brand, with approximately 70% of its revenue coming from its website and the remaining 30% from various online marketplaces. Notably, the startup has recently initiated partnerships with pharmacies to expand its offline presence.
Since its inception, the brand claims to have . It also proclaims to have strong repeat rates of 40-45%. To expand its product offerings, the startup is planning to introduce 20 new products to its portfolio over the next six to twelve months.
The Whole Truth sells dark chocolate, muesli, protein bars, nut butter and energy bars via its website and other ecommerce marketplaces.
The F&B startup is looking its Series C funding round at a valuation of INR 2,000 Cr (about $240 Mn).
In July 2021, the D2C snack brand secured $6 Mn in its Series A funding round from Sequoia Capital India, Matrix Partners India, Sauce.vc, Flipkart’s Kalyan Krishnamurthy, Udaan’s Sujeet Kumar, Ashneer Grover and Shashvat Nakrani.
The startup had then claimed that it had grown 12x in the last 18 months. Besides, The Whole Truth said it receives 50% of its sales via its website and the rest from ecommerce marketplaces.
In 2023, to boost its manufacturing capacity, hire talent, and expand its retail distribution.
43. Troo GoodTroo Good offers a slew of millet, peanut, chocolate, and dry fruit snack bars and mixtures. In the year of its inception, it clocked a revenue of INR 12 Cr, while in 2019, it posted a revenue of INR 24 Cr.
In 2024, the startup in a fresh funding round led by Puro Wellness, along with participation from existing investors Oaks Asset Management and V Ocean Investments.
In November 2021, Troo Good secured $7.4 Mn from OAKS Asset Management to expand its business in the domestic market.
44. True ElementsTrue Elements offers millet, grains, and seeds-based breakfast and snack foods. It follows an omnichannel marketing strategy, selling products via its website, ecommerce marketplaces and brick-and-mortar stores.
In May 2022, consumer company parent HW Wellness Solutions for an undisclosed sum. Prior to this, True Elements secured INR 10 Cr from the Maharashtra State Social Venture Fund last year.
In the financial year 2021-22, it recorded sales of over INR 54.3 Cr as compared to INR 36.3 Cr in the previous fiscal year.
Currently, it sells over 70 products and more than 200 stock-keeping units (SKUs) across 12,000 retail outlets in India. It claims to earn over 75% of its revenue from online distribution channels.
45. TwiglyTwigly provides freshly cooked food at consumers’ doorstep via its website and mobile app. It currently delivers orders in Delhi NCR. Some of its products are burgers, pasta, grill platters, desserts, and various types of beverages.
According to its founders, the startup is modelled on San Francisco-based food delivery startup Sprig, which used to offer freshly cooked meals to its consumers. However, Sprig closed down its operations in 2017.
In September 2018, Twigly was acquired by its competitor for an undisclosed amount.
46. Vahdam Indiaoffers an assorted range of teas, including herbal, white, oolong and iced teas, among others in India and across the world. Its other offerings include teaware and instant lattes.
In September 2021, in its Series D Round led by IIFL AMC’s Private Equity Fund. Post the fundraising, it was valued at INR 700 Cr.
As od 2022, the startup that it has a presence in more than 100 countries and also turned profitable in the fiscal year 2021 after clocking a net revenue of INR 160 Cr+.
47. Wellbeing NutritionFounded in 2019, is a direct-to-consumer (D2C) nutraceutical company based in Mumbai. Cofounded by Avnish Chhabria and Saurabh Kapoor, the startup specialises in offering healthy food products with a primary focus on women’s health.
Its product portfolio includes Melts, which are vitamin-based thin strips, Korean Marine for collagen, and Daily Fiber for plant-based prebiotic fibre.
In December 2022, Wellbeing Nutrition secured $10 Mn (INR 85 Cr) in its Series B funding round led by Hindustan Unilever Limited (HUL) and Fireside Ventures. HUL currently holds a 19.8% stake in the startup.
The company’s list of investors includes Bollywood actor Rakulpreet Singh, Mira Kapoor; Ashutosh Valani and Priyank Shah from RENEE Cosmetics, Nikhil Gandhi from MX Player, Harsh Vardhan Bhandari and Jeenendra Bhandari, among others.
Wellbeing Nutrition operates in the D2C segment and faces competition from brands such as Power Gummies and Fast&Up.
48. WickedGudsells pasta, noodles, malted beverages and other snacks via its website and ecommerce marketplaces. According to its website, its products are wholly vegan and contain plant-based protein.
In December 2024, the startup (around $2.3 Mn) in a Pre-Series A funding round led by Orios Venture Partners.
In April 2022, WickedGud secured $1 Mn from Mumbai Angels, NB Ventures, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani and Priyank Shah from Renee Cosmetics, Ravi Shroff from Excel Industries, Ravi Nigam from Tasty Bite, Ashwini Deshpande from Elephant Design, among others.
Prior to this, it secured $340K in its pre-seed funding round from Titan Capital, Archana Priyadarshini from Point One Capital, Gaurav Ahuja from Chrys Capital, and Amit Chaudhary from Lenskart, among others.
The startup targets customers aged 26 to 42 and claims to have an average order value of INR 450.
49. Wingreens FarmsThe startup offers a diverse range of packaged food products spanning various categories such as healthy snacks, sauces, spreads, spice mixes, speciality bakery items, breakfast cereals, non-dairy milk, protein shakes, and a broad selection of organic products.
It faces competition from brands like Veeba Foods, while in the established FMCG brands segment, it competes with well-known names such as Nestle and Amul.
In July 2024, Wingreens Farms in debt funding from over a dozen investors.
In 2022, the startup acquired a 100% stake in the Bengaluru-based snacks startup, . At the time, the startup stated that the acquisition would contribute to the expansion of its product portfolio under the ‘Wingreens World’ category.
In an earlier acquisition in 2021, the startup acquired during a distressed sale. The acquisition aimed to broaden its product portfolio and venture into the cold-pressed juices segment.
Last updated: January 20, 2025
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