OREO has kicked off the new year with an exciting twist. The brand has teamed up with Post Malone for a Limited Edition OREO Cookie, sparking a buzz online. This collaboration blends music and cookies, which sounds intriguing, doesn’t it? Let’s dive in to see how.
Digital experience for fans
‘Taste Twist’ is a digital experience accompanying the launch. Running from early February to March 31, it allows fans to mix and match OREO flavours based on their musical preferences. The limited-edition cookies will be available from February 3, following a presale on January 27.
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A masterstroke?
The new cookies combine shortbread and salted caramel flavours for the first time in both chocolate and golden OREO biscuits. This celebrity collaboration highlights Mondelēz’s smart strategy to maintain OREO’s market leadership through innovation and strategic partnerships. By tapping into Post Malone’s cultural relevance and avoiding the holiday-season promotional clutter, the early 2025 launch is perfectly timed.
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FAQs
Is it the first time shortbread and salted caramel flavours have been mixed in OREO?
Yes, in collaboration with Post Malone, OREO has introduced shortbread and salted caramel flavours for the first time in the brand’s history.
Who is Post Malone?
Post Malone is a nine-time RIAA diamond-certified artist and has received multiple Grammy Award nominations.
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Digital experience for fans
‘Taste Twist’ is a digital experience accompanying the launch. Running from early February to March 31, it allows fans to mix and match OREO flavours based on their musical preferences. The limited-edition cookies will be available from February 3, following a presale on January 27.
Also Read : 2025 NFL Mock Draft: Shedeur Sanders, Luther Burden III feature in Mel Kiper’s first round picks
Why is this campaign different?
This initiative reflects Mondelēz's strategy to stay relevant in a highly competitive market. With more than 20 billion OREO cookies distributed annually in the US alone, OREO, a division of Mondelēz International, generates approximately $36 billion in annual net revenue. In an interview with USA TODAY, Post Malone shared that, like everyone else, he has enjoyed Oreos his entire life, and he believes this partnership is going to be extraordinary.A masterstroke?
The new cookies combine shortbread and salted caramel flavours for the first time in both chocolate and golden OREO biscuits. This celebrity collaboration highlights Mondelēz’s smart strategy to maintain OREO’s market leadership through innovation and strategic partnerships. By tapping into Post Malone’s cultural relevance and avoiding the holiday-season promotional clutter, the early 2025 launch is perfectly timed.
Also Read : Spurs vs Pacers NBA Paris Games 2025: January 23 predictions, odds, betting insights
FAQs
Is it the first time shortbread and salted caramel flavours have been mixed in OREO?
Yes, in collaboration with Post Malone, OREO has introduced shortbread and salted caramel flavours for the first time in the brand’s history.
Who is Post Malone?
Post Malone is a nine-time RIAA diamond-certified artist and has received multiple Grammy Award nominations.
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