has come forward to clarify the mystery that's been causing a buzz online. The ex-T and proprietor of Diddly Squat Farm captivated the Cotswolds with the opening of his The Farmer's Dog last year, which quickly became a smash hit.
Now, his farm is at the centre of attention due to one peculiar item - an enormous , priced "Extra extra large made to order £199.99". When video of the pricey pie first hit social media, users were left gawping at the , with comments such as: "Is it seriously £200 for a pie?!" and "I am wondering how they can justify prices like that."
But Jeremy has stepped up to explain the real deal. On Friday, January 24, he turned to X, previously known as Twitter, to clear the air with his statement: "There are reports in some of the sillier newspapers that the enormous pork pie is for sale at the Farmer's Dog for £200. You're welcome to buy it for that, but I wouldn't recommend eating it. As it's not made of food."
This revelation has left everyone scratching their heads, wondering what exactly fills the enigmatic pie.
Jeremy took to Instagram to clear the air about the 'pie' causing a stir online, confirming that it's actually filled with straw, and his followers couldn't help but see the humorous side. In a video caption, he explained: "This now infamous £200 pork pie is actually made of straw!
"Because the real giant pies we make fresh to order for our customers with the best British farmed ingredients and to whatever size you want - great value for as many people as you want to cater for..and so delicious that our Steak and Hawkstone Pie is now entered in the most prestigious pie competition in the country - watch this space for results!"
On X, one keen-eyed observer quipped: "Well, it says 'Made to Order' which is a clue that it's only a display model. Like cake shops have models of special cakes that can be made to order." And over on Instagram, someone even suggested: "petition for this to be our wedding cake", while another pointedly noted: "Technically it's full of straw, grass, weeds, flowers, rain and sunshine".
The 'made to order' pie was a hit during the festive season, with customers lavishing praise, as one expressed: "That pie is absolutely gorgeous! Worth every penny! We ordered one over Xmas and it was an absolute Bobbydazzler! " Despite the initial sticker shock at £199.99 for a pie, many were quick to argue its value, with comments such as "I'll pay £400" and others observing that the "Price per kilo is a bargain."
The celebrity was compelled to issue a stern warning to patrons of his new pub earlier this year, following a spate of thefts that had him contemplating shutting down the establishment permanently. In an article for The Times, he disclosed the financial strain caused by customers pilfering glasses, which has seen costs soar into the thousands and profits dwindle.
He lamented: "The theft, for example, is extraordinary. People seem to have it in their heads that if they come in for a pint they are entitled to go home with the glass in which it was served."
He detailed the extent of the losses: "Last Sunday 104 went missing. And that cost must be added to the £100 a day we spend on fuel for the generator, the £400 a week it costs to provide warmth on the terrace and the £27,000 a month we must spend on parking and traffic marshals to keep the council off our back."
Meanwhile, the star's pub also features a butcher and bottle shop under the Farmer's Dog tent, where you can grab a 'made to order' Hops and Chops pie alongside premium British meat and cases of Hawkstone lager or cider for your home. The article then teases the cost of these bespoke pies.