Paper Boat, the creator of Kiddopia, has added Mattel Inc’s Barbie to its digital learning app and plans to integrate games themed on the iconic brand later this year.

In an exchange filing, Nazara Technologies, which owns 100% stake in Paper Boat, mentioned that the collaboration with Mattel Inc will bring Barbie to Kiddopia’s educational platform, designed to nurture creativity, problem-solving, and learning among young users. It will help the learning app to offer education, blending it with games and entertainment.

“This partnership will offer an exciting new way for kids to learn and play, combining the fun of Barbie with Kiddopia’s educational ecosystem,” said Dhaval Sheth, COO of Kiddopia.

Founded by Anupam and Anshu Dhanuka in 2012, Paper Boat Apps was acquired by Nazara in two tranches of investment. In 2019, the listed gaming giant acquired 50.91% in the company. A few months later, Nazara picked up the remaining 48.42% stake for INR 300 Cr.

(The story will be updated soon)

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