Lights. Camera. Action! Britain is the star of the big screen as tourism chiefs sell our iconic offerings to the world.
In a major new drive to entice cash-rich visitors here a global campaign called Starring GREAT Britain kicks off today.
It features some of the most instantly-recognisable moments from blockbuster film and TV shows including Mission: Impossible, Bridget Jones, Spider-Man, Succession, House of the Dragon, Harry Potter, Paddington and Mary Poppins Returns and more.
The film, directed by Academy Award-winning British director Tom Hooper, takes viewers on a cinematic journey through Britain giving them a front row seat to the destinations at the heart of the action.
Celebrated locations in the film include London landmarks St Paul's, Kenwood House, Portobello Road, Tower Bridge, Parliament and the River Thames, and Ullswater and the Lake District in Cumbria, Loch Shiel, the Highlands, Anglesey, North Wales.
It is hoped the teaser will spark a bookings stampede from cash-rich countries including Australia, the Gulf, France, Germany and America, further boosting overseas tourism which is now worth £32.5 billion to the economy every year.
VisitBritain boss Patricia Yates said: "Britain's destinations are the real star of the show as we harness the powerful draw of screen tourism to attract international visitors and drive their spending across our nations and regions, boosting local economies. Using film and TV as the hook we're telling the story of Britain today, showcasing our dynamic and diverse destinations and putting our welcome centre-stage.
"Films, TV and tourism have a lot in common. They bring people together and they can transport us to new places, experiences and adventures."
The drive comes as analysis reveals nine in 10 potential visitors to the UK would be keen to visit film and TV locations during a trip here.
The pulling power of globally-loved smash hit series like The Crown, Downton Abbey, Bridgerton, Pride and Prejudice and Peaky Blinders are key to attracting those who want to feel the magic in real life.
Windsor Great Park, the sweeping grounds adjacent to the magnificent castle, Stonehenge in Wiltshire, Blenheim Palace, the birthplace of wartime PM Sir Winston Churchill in Oxfordshire, Eden Project in Cornwall, and Canterbury Cathedral all remain huge pulls for visitors.
London remains the biggest draw, with attractions including the Natural History Museum, Tate Modern, The National Gallery and Tower of London always hugely popular.
The enduring appeal of our heritage and history and the magical spectacle of King Charles's Coronation in May 2023 has already seen record numbers flock here.
The US is currently the UK's largest and most valuable market with 4.6 million visitors spending £6 billion. Americans hand over £1 in every £5 spent by overseas tourists.
Visitors say their UK bucket list includes exploring history and heritage, experiencing local food and drink, visiting famous and iconic tourist attractions and places, and experiencing the coast and scenery. The top three perceptions US travellers have of Britain are history and heritage, vibrant towns and cities and its unique mixture of old and new.
Once here the top five destinations are London, Edinburgh, Glasgow, Manchester, Oxford.
Tourism Minister Sir Chris Bryant said: "Many of the moments that took your breath away in the cinema were filmed in the United Kingdom. Stunning scenery, amazing cityscapes and great cinematic talent have combined over the years in a truly exceptional way. We want visitors from home and abroad to experience them first-hand by immersing themselves in the scenery and locations made famous thanks to film and TV.
"Our tourism industry is already worth £74 billion to the economy and this campaign will help drive more growth by encouraging millions of tourists to visit even more parts of our breathtaking country."
The international advertising campaign runs until March with destinations across England, Scotland and Wales showcased as the backdrop to great stories, action and adventure.
The film will be beamed onto large digital billboards across the globe, including the famous Kurfürstendamm in Berlin, Gare du Nord Station in Paris, the City Walk hub in Dubai, and the Jeddah Corniche in Saudi Arabia.
Britain boasts an alluring and diverse offering, from bustling cities, unspoilt coastal retreats, 15 national parks, 46 areas of outstanding natural beauty and 3 million hectares of woodland. Here are 10 of the best places to see.
1. The Needles on the Isle of Wight are three chalk stacks that jut out from the coast, with a lighthouse perched on the end.
2. The Jurassic Coast, a UNESCO World Heritage Site, where thrill-seekers can indulge in coasteering - jumping, swimming and rock climbing for a fully immersive experience.
3. Cheddar Gorge - Britain's largest gorge in the Mendip Hills of Somerset - is a hub for rock climbers and cavers where you descend 40ft (12 metres) into the earth below.
4. Seven Sisters chalk cliffs in Sussex are some of Britain's most dramatic. From the Seven Sisters Country Park, you can cycle down to the beach.
5. Snowdonia National Park in Wales is arguably the most famous of Britain's 15.
6. The Isle of Skye, in the Scottish Inner Hebrides, is a nature-lover's dream, boasting mountains, beautiful beaches, and wonderful wildlife and its most famous landmark the Old Man of Storr.
7. High Force waterfall in the North Pennines Area of Outstanding Natural Beauty is one of the country's most impressive falls and attracts stargazers who marvel at the constellations because of the area's renowned dark skies.
8. Blenheim Palace, the birthplace of Sir Winston Churchill in Oxfordshire, is the seat of the Dukes of Marlborough and the only non-royal country house in England to hold the title of palace
9. Stonehenge in Wiltshire. The prehistoric monument on Salisbury Plain is arguably Britain's most recognisable landmark.
10. Chatsworth House, Derbyshire. The stately home in the Derbyshire Dales where the TV adaptation of Jane Austen's epic 1813 novel Pride and Prejudice was filmed.
