How Budget 2025 plans to peg India as the 'next big holiday destination' for Indians and foreigners
ET CONTRIBUTORS February 02, 2025 06:41 PM
Synopsis

The Union Budget 2025 emphasizes boosting India's travel and tourism sector through infrastructure development, simplified visa processes, and sustainability measures. Key initiatives include upgrading tourist destinations in smaller cities, modernizing transport infrastructure, and offering tax incentives for hospitality businesses. These efforts aim to attract both domestic and international travelers while promoting eco-friendly tourism.

The Union Budget 2025 has emerged as a critical milestone for India’s travel and tourism sector, which plays a pivotal role in driving economic growth and employment.

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As the industry continues its recovery from the pandemic’s disruptions, stakeholders have eagerly awaited policy measures to accelerate revival, attract investments, and enhance India’s global appeal as a travel destination. The central question remains: Can the budgetary provisions catalyze growth in both domestic and international tourism?

Key Announcements and Strategic Initiatives
The Finance Minister’s proposals for tourism in Budget 2025 focus on infrastructure development, visa streamlining, and sustainability. A notable highlight is the substantial increase in funding earmarked for upgrading tourist destinations, particularly in tier-2 and tier-3 cities.

This initiative aims to develop new travel circuits that showcase India’s cultural heritage and natural landscapes, fostering regional economic growth. Alongside infrastructure, simplified visa processes seek to position India as a hassle-free destination for international travelers. These measures are expected to streamline entry procedures and boost inbound tourism.

Transport infrastructure has also received significant attention, with plans to modernize regional airports, upgrade railway stations, and improve road connectivity to remote tourist spots. Such enhancements aim to reduce travel bottlenecks and make lesser-known destinations more accessible.

Complementing these efforts are tax incentives for hospitality businesses, including reduced GST rates for hotels and travel operators, which could lower costs for consumers and stimulate demand. Sustainability forms another important aspect covered by the budget, with incentives for eco-friendly practices and projects promoting responsible tourism, aligning India with global environmental priorities.

Domestic Tourism: Opportunities and Innovations
The budget’s emphasis on domestic tourism is poised to reshape travel patterns within India. Improved connectivity to regions like the Northeast, the Himalayas, and South India is expected to unlock opportunities for adventure, wellness, and heritage tourism. For instance, better rail and air links could enable urban travelers to explore offbeat destinations more easily, while tax breaks for hospitality businesses may lead to affordable travel packages. This shift could democratize travel, making it accessible to budget-conscious tourists and fostering year-round tourism beyond traditional hotspots.

Sustainable tourism initiatives, such as promoting homestays and eco-resorts, aim to balance economic benefits with environmental preservation. By encouraging community-led tourism models, the government seeks to distribute economic gains more equitably while preventing over-tourism in popular areas. These efforts align with growing traveler preferences for authentic, immersive experiences that connect them with local cultures and ecosystems.

International Tourism: Attracting Global Travelers
For inbound tourism, Budget 2025’s global marketing campaigns and partnerships with international airlines aim to rebrand India as a premier destination for both leisure and business travel. Strengthening ties with neighboring countries could enhance cross-border tourism, while streamlined visa processes and forex facilitation measures may attract higher-spending international visitors.

However, challenges persist: proposed tax hikes on foreign travel packages could dampen outbound tourism, affecting agencies specializing in international trips. The government faces a delicate balancing act - promoting domestic travel while ensuring outbound tourism remains viable for businesses reliant on overseas travelers.

Persistent Challenges and Implementation Hurdles
Despite ambitious proposals, execution risks loom large. Infrastructure projects often face delays due to bureaucratic red tape, land disputes, and funding gaps, which could dilute the impact of increased allocations. High operational costs in aviation, driven by fuel prices and maintenance, continue to inflate airfares, potentially limiting the growth of domestic air travel.

For international tourists, safety concerns and inconsistent service quality in remote areas remain barriers to attracting repeat visitors. Addressing these issues will require coordinated efforts between central and state authorities, alongside private-sector collaboration.

The Road Ahead: Innovation and Collaboration
The budget’s focus on sustainability and technology opens avenues for innovation. Investments in smart tourism infrastructure, such as AI-driven concierge services and virtual reality experiences, could enhance visitor engagement. Skill development programs for hospitality workers aim to elevate service standards, particularly in emerging tourist hubs. By fostering partnerships between startups, local communities, and established businesses, India could pioneer new tourism models that prioritize inclusivity and environmental stewardship

The author is JMD of BLS International
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com.)
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