After shaking up India’s carbonated soft drinks market with the relaunch of Campa Cola Mukesh Ambani-led Reliance Consumer Products Ltd (RCPL) is making another bold move into the sports beverage segment. According to an Economic Times report teaming up with former Sri Lankan cricket legend Muttiah Muralitharan RCPL has introduced Spinner a new sports drink priced at just Rs10 for 150 ml bottles.  This competitive pricing is expected to challenge established players like Gatorade and Powerade which are sold by PepsiCo and Coca-Cola at significantly higher price points. Reliances Strategic Move Spinner sports drinks are being co-created manufactured and distributed in partnership with Muttiah Beverages which also bottles Campa soft drinks at its Mysore plant. The disruptive Rs 10 price point for a premium category product has already created a buzz among retailers with stocks being readied for the upcoming peak summer season. Reliance’s affordable pricing strategy coupled with higher trade commissions and a focus on PET bottles mirrors the approach that made Campa Cola a success.  HUL Another Player In Market Reliance is not alone in betting big on India’s sports beverage market. Hindustan Unilever Ltd (HUL) is preparing to launch Liquid IV a hydration drink that is a leading global brand in the health and wellness segment. Acquired by Unilever in 2020 Liquid IV has already achieved exponential growth in markets like the US UK and China. This move aligns with HUL’s broader strategy to expand its premium product portfolio which is a key profit driver. The entry of Liquid IV positioned as a wellness-focused hydration solution highlights the growing competition in India’s sports and hydration drink market. Reliance Competition With Coca-Cola PepsiCo Coca-Cola and PepsiCo have been in the sports drinks segment for years with Coca-Cola’s Limca Sportz being a notable example. Launched in 2020 and endorsed by Olympic javelin medallist Neeraj Chopra Limca Sportz has focused on leveraging local appeal. However the entry of Reliance and HUL is expected to intensify competition pushing established players to reconsider their pricing strategies. Reliance’s aggressive pricing innovative packaging and focus on value have already disrupted the sparkling beverage market forcing Coca-Cola and PepsiCo to evaluate their strategies. A similar shake-up could now unfold in the sports drinks market. As consumer demand for hydration and wellness products grows these developments could redefine the landscape of sports drinks in India offering value-driven options to millions of consumers.