B&M shoppers can pick up another sweet treat that's rarely seen on shop shelves in the UK thanks to its latest offer. Although the new addition pleased many, it did cause a little confusion.
On , that showed off exactly what Malteasers fans can expect from the new Honeycomb pack now on sale in B&M. They're being sold in stores in 140g packs and cost £2.99.
Chocolate lovers were quick to react at the sight of a new twist on the beloved classic chocolate, but some were more confused than excited. A few people wondered how the honeycomb flavour could be 'new' if Malteasers are already filled with it.
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One asked: "But isn’t the inside of a Malteaser honeycomb?" Another had similar thoughts and said: "If it’s honey now, what was it before?" A third questioned the product, writing: "Am I being daft? The middle of a Maltester has ALWAYS been honeycomb hasn't it?"
A few people swiftly pointed out that, as the name implies, the light and crunchy bite-sized treats are malted milk-based. Once formed, the balls are coated in a layer of chocolate, meaning they aren't usually made from honeycomb.
Despite the confusion, there were still some clear fans of what B&M was offering. One said: "So it'll be like eating balls of Crunchie? Sign me up!" Another added: "Is this a sick joke? Why when I decide to be on a diet when these came out?" A third commented: "Sounds delicious!"
These treats won't be unfamiliar to some as . B&M is known for importing 'rarely seen' chocolate bars from Down Under, as well as .
Malteasers has been a popular chocolate throughout British history. This was cemented further when a 2020 YouGov poll declared the original treat as .
Despite classic Malteasers already being on shop shelves since 1937, the treat has gone through major changes with special versions released here in the UK and around the . Some versions switched up the coating - ditching milk chocolate for white or dark - whilst some added new flavours to the mix, like popcorn, mint, orange and raspberry, to name a few.
