Gayatri Vasudeva Yadav Tuesday joined as the Group Chief Marketing Officer and the Executive Vice President of Strategic Initiatives in office of Reliance Industries Ltd Chairman Mukesh Ambani. The announcement was made by Mukesh Ambanis daughter Isha Ambani who serves on the groups board of directors. In her new role as Group Chief Marketing Officer and EVP Strategic Initiatives Chairmans Office at Reliance Gayatri will work closely with our Chairman RF Chairperson Akash Anant the entire EC and me to drive innovation enhance brand impact and deepen customer centricity culture. Leveraging her expertise she will collaborate with teams across businesses to further strengthen Reliances leadership position set new industry benchmarks and create world-class marketing practices that fuel sustained growth said Isha Ambani while announcing Gayatri Yadavs appointment to the key positions. I am confident that Gayatri will bring fresh perspectives and dynamic leadership to inspire our teams and help propel toward achieving greater success and growth. Please join me in wishing Gayatri the very best and great success in her new role. Regards Isha Ambani she said. Who is Gayatri Yadav? Gayatri Yadav an MBA from IIM Calcutta started her career in brand management at Procter & Gamble and later worked with General Mills India where she played a pivotal role in launching the Pillsbury brand into the Indian market as Chief Marketing Officer and helped shape the packaged foods sector during is formative years. Later Gayatri Yadav served as the President of Consumer Strategy and Innovation at Star India where she shaped the companys marketing strategy and managed groundbreaking projects including the introduction of Star Sports and Hotstar apart from leading Nayi Soch brand campaign on Star Plus which focused on womens empowerment. In 2020 Yadav was appointed Chief Marketing Officer at leading investment and venture capital firm Sequoia. Gayatri Yadav a seasoned marketer says Isha Ambani Isha Ambani described Gayatri Yadav as a seasoned marketing leader who has expertise across consumer markets digital platforms and brand-building initiatives. Gayatri joins us from Peak XV Partners (formerly Sequoia India and SEA) where she played a pivotal role in the brand transition and in empowering its portfolio companies to build and scale world-class brands originating from the region. She is a seasoned marketing leader with deep domain expertise across consumer markets digital platforms and brand-building initiatives. She brings extensive experience in crafting transformative marketing strategies innovative campaigns and leading initiatives that have delivered significant growth and elevated brand equity Isha Ambani said. Further Isha Ambani said that Gayatri Yadav has an exceptional ability to blend creative storytelling data-driven strategies and customer-centric approaches to deliver measurable results. Having held diverse leadership roles across globally recognized organizations such as Peak XV Partners Star India General Mills and having started her career in Procter & Gamble Gayatri has demonstrated exceptional ability to blend creative storytelling data-driven strategies and customer-centric approaches to deliver measurable results. She is an MBA from the Indian Institute of Management Calcutta.