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The unique aesthetic of Falguni Shane Peacock blends with the elegant heritage of Black Dog Scotch Whisky.
Falguni Shane Peacock and Black Dog Scotch Whisky’s partnership is based on the shared ideals of luxury, craftsmanship, and enjoyment. The designer team has elevated the craft of great whisky by adding their own glitz to the limited-edition Triple Gold Reserve pack. Celebrations are made even more memorable by the design, which turns the whisky into a collector’s item with its metallic champagne tones and elaborate details. A seamless blend of couture and craft, where fashion artistry meets the world of premium whisky, let’s hear it from the designer duo on this amazing collaboration.
Excerpts from the interview:
1. How did you tackle the job of incorporating your distinctive style into the Triple Gold Reserve pack’s limited-edition design? Did you sense that certain elements of your style were a natural fit with the spirit of fine whisky?
FSP: Incorporating our brand’s distinctive style into the Triple Gold Reserve pack’s limited-edition design was an exciting challenge and a very different one from what we’ve designed before. We wanted to ensure that both the essence of Falguni Shane Peacock and the legacy of Black Dog Scotch Whisky were represented without overpowering one another. The natural fit came from our shared values—luxury and refinement. Certain elements, like the use of metallic tones, champagne gold, and sparkling details of the rays, naturally brought out the luxe spirit of the fine whisky that Black Dog is. We also infused subtle yet defining touches, such as the radiant rays behind our signature, similar to the detailing on our couture buttons. These elements brought a sense of understated glamour, perfectly complementing the whisky’s premium appeal. The collaboration was a successful one because the core values of both brands—luxury, refinement, and artistry—aligned beautifully, making the design feel like an organic extension of our creative vision.
2. At first glance, whisky and fashion may seem like a bizarre mix. What facets of luxury anddecadence do you think fashion and high-end spirits have in common, and how did these factors affect your partnership with Black Dog?
FSP: At first glance, whisky and fashion might seem like an unusual pairing, but when you look deeper, they share the same core values of luxury, craftsmanship and indulgence. Both industries celebrate artistry—whether it’s the meticulous process of creating a premium whisky or the intricate detailing of couture designs. They cater to an audience that values finesse, quality, and the stories behind the creation of these masterpieces. These shared facets made our collaboration with Black Dog Scotch Whisky a natural fit. We focused on bringing together the luxury and quality that both brands stand for, ensuring the design captured the spirit of fine whisky while incorporating our signature aesthetics. This partnership reflects how luxury today can go above and beyond, creating such unique limited-edition offerings for connoisseurs of both fashion and high-end spirits.
3. In what ways do you think the Triple Gold Reserve bundle will improve the way people celebrate this holiday season? What part does design play in making indulgence enjoyable?
FSP: The Triple Gold Reserve bundle is designed to take your celebrations a notch higher this holiday season by combining the premiumness of fine whisky with the artistry of couture design. It transforms a moment of indulgence into something truly special, offering not just premium spirits but also an experience that is worth cherishing! We believe that design plays a vital role in enhancing indulgence—it’s what makes an experience memorable! The limited-edition packaging, with its champagne gold tones and intricate detailing, brings a sense of refinement that aligns with the festive spirit. We didn’t just want to create a cover for a whisky bottle; we wanted it to be a statement piece that becomes a keepsake for connoisseurs. This thoughtful fusion of design and craftsmanship with a premium whisky makes any occasion of celebration even more enjoyable, turning it into a fine experience.
4. The Triple Gold Reserve pack, which combines luxury drinks with fashion, is a collector’s item. What were the major ideas for the design, and how did you ensure it would appeal with both fashion lovers and whisky connoisseurs?
FSP: The design of the Triple Gold Reserve pack was inspired by the shared ethos of both Black Dog and Falguni Shane Peacock—luxury, craftsmanship, and indulgence. We wanted it to stand out as a collector’s item that effortlessly marries the worlds of high fashion and premium whisky. Our key focus was to create a design that resonates with both fashion enthusiasts and whisky connoisseurs. For fashion lovers, we incorporated elements of glamour and finesse, such as champagne gold tones, intricate metallic rays, and our signature aesthetic detailing, which mirror the exquisiteness of our couture. For whisky connoisseurs, the design celebrates the legacy and refinement of Black Dog, ensuring that its identity remained at the forefront. By striking this balance, we ensured that the pack would appeal to both audiences, making it a true symbol of luxury and a centrepiece for any celebration. It’s a design that goes beyond aesthetics—it tells a story of craftsmanship and indulgence.
5. There is a growing trend of fashion and other luxury industries working together. How do you think this cooperation with Black Dog Scotch Whisky sets a precedent for future collaborations, and what does it indicate about the expanding meaning of luxury?
FSP: The collaboration between Falguni Shane Peacock and Black Dog Scotch Whisky reflects the evolving definition of luxury and the growing synergy between fashion and other high-end industries. It sets a precedent by showcasing how two distinct worlds—fashion and fine spirits—can come together to create something unique. Luxury today is not confined to a single domain; it’s about creating experiences and offering something truly memorable. This partnership extends the idea of indulgence into a new medium, bringing together the craftsmanship and opulence of couture with the refinement of a premium whisky. It opens doors for future collaborations where brands can unite their creative strengths to innovate and redefine how consumers perceive and experience luxury.
