Controversial rapper Kanye West, now known as Ye, has teased the launch of a memecoin.
Memecoins are cryptocurrencies inspired by internet memes, jokes, or viral trends. They thrive on social media hype, influencer promotions, and online communities rather than real-world utility. Their value is largely driven by speculation and sentiment rather than fundamentals.
The 47-year-old artist’s recent social media activity strongly suggests an upcoming $YZY token. On February 22, Ye announced on X that he would be launching next week, dismissing all existing versions as "fake."
Cryptic Exchange with Binance’s Former CEO
West expressed frustration over difficulties obtaining his CZ number, likely referring to Binance co-founder Changpeng Zhao. In response, Zhao, the former Binance CEO, replied, "DM'ed you," suggesting behind-the-scenes discussions on the blockchain platform.
According to CoinDesk, $YZY is expected to become the official currency for the Yeezy website, allowing fans to purchase products directly. However, the launch, initially scheduled for February 20, has reportedly been delayed.
A Reversal on Cryptocurrency Stance
This move contradicts West’s earlier skepticism about cryptocurrency. On February 9, he explicitly stated on X:
"I'm not doing a coin. I only do things I'm passionate and knowledgeable about. Coins prey on the fans with hype."
West’s rumored memecoin launch has sparked speculation and raised red flags among investors. Reports from Crypto Rover suggest that Ye may have sold his X account and that deleted posts concealing community notes hint at possible fraud risks.
Memecoins Gaining Political and Celebrity Attention
The memecoin frenzy isn’t limited to West. Recently, Elon Musk's father, Errol Musk, also hinted at launching a memecoin.
Meanwhile, in January 2025, US President Donald Trump launched his own cryptocurrency, $TRUMP, which soared in value following its release—strategically timed before his high-stakes inauguration ceremony.
As memecoins gain traction, West’s potential entry into the space is set to intensify debates on crypto speculation and celebrity influence.
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The 47-year-old artist’s recent social media activity strongly suggests an upcoming $YZY token. On February 22, Ye announced on X that he would be launching next week, dismissing all existing versions as "fake."
Cryptic Exchange with Binance’s Former CEO
West expressed frustration over difficulties obtaining his CZ number, likely referring to Binance co-founder Changpeng Zhao. In response, Zhao, the former Binance CEO, replied, "DM'ed you," suggesting behind-the-scenes discussions on the blockchain platform.According to CoinDesk, $YZY is expected to become the official currency for the Yeezy website, allowing fans to purchase products directly. However, the launch, initially scheduled for February 20, has reportedly been delayed.
A Reversal on Cryptocurrency Stance
This move contradicts West’s earlier skepticism about cryptocurrency. On February 9, he explicitly stated on X:
"I'm not doing a coin. I only do things I'm passionate and knowledgeable about. Coins prey on the fans with hype."
West’s rumored memecoin launch has sparked speculation and raised red flags among investors. Reports from Crypto Rover suggest that Ye may have sold his X account and that deleted posts concealing community notes hint at possible fraud risks.
Memecoins Gaining Political and Celebrity Attention
The memecoin frenzy isn’t limited to West. Recently, Elon Musk's father, Errol Musk, also hinted at launching a memecoin.Meanwhile, in January 2025, US President Donald Trump launched his own cryptocurrency, $TRUMP, which soared in value following its release—strategically timed before his high-stakes inauguration ceremony.
As memecoins gain traction, West’s potential entry into the space is set to intensify debates on crypto speculation and celebrity influence.
