Tomatoes are a staple in Indian kitchens enhancing the flavors of both vegetarian and non-vegetarian dishes. But have you ever imagined that someone in India could turn this everyday vegetable into leather? Not only that but shoes and bags made from this tomato-based leather are already being sold in the market! Sounds unbelievable? Well it’s 100% true. An innovative Indian startup The Bio Company (TBC) has developed a unique method to create bio-leather from tomatoes. This eco-friendly alternative is being used to make jackets bags and shoes—offering a sustainable and cruelty-free option without harming animals. How is tomato leather made? According to a Navbharat Times report India produces around 4.40 billion tons of tomatoes every year and 30-35 per cent of it goes to waste. Instead of letting this surplus go unused The Bio Company transforms tomato waste into bio-leather. Unlike conventional synthetic leather this process does not use polyurethane (PU) or polyvinyl chloride (PVC) making it more durable and environmentally friendly. The natural pectin and other organic compounds in tomatoes help create a strong leather-like texture. Since this tomato leather is PU/PVC-free it stands out from other synthetic alternatives in the market. This groundbreaking innovation is a game-changer offering a stylish and sustainable way to replace traditional leather while reducing waste and protecting the environment. The mind behind this unique startup This innovative startup was founded by 26-year-old Pritesh Mistry who launched The Bio Company (TBC) with a vision to create sustainable bio-leather from tomato waste. In recognition of its groundbreaking work the company won the ‘Best Innovation’ award at the PETA Vegan Fashion Awards in 2021. Rising demand and growing market Bio-leather is gaining immense popularity in the fashion accessories and automotive industries. Several international brands have started using this plant-based leather for making jackets bags and shoes. Natasha Mangwani the founder of the Toronto-based plant-based handbag brand Satuhati praised bio-leather saying “It’s unique because it’s PU/PVC-free and completely plant-based.” Production and future growth Currently TBC is producing around 5000 meters of bio-leather every month. While the company hasn’t disclosed its annual revenue or turnover the rising trend of sustainable fashion suggests that the bio-leather market is set for significant growth in the coming years.