Perplexity is looking to make inroads in India, one of the largest digital markets globally. As part of this, the US-based AI giant has tied up with Paytm to provide users with real-time financial assistance on the fintech major’s app.
For the Aravind Srinivas-led company, the integration is expected to unlock a treasure trove of financial data for training its AI models. Besides, the US-based tech giant will also piggyback on Paytm’s network effects to introduce Perplexity’s offerings to Indian customers.
On the other hand, Paytm will also gain much from the partnership. Besides, the latest offering of an AI-powered search bar, which allows users to ask questions and make financial decisions, Paytm also plans to leverage Perplexity’s LLMs to roll out “AI-first experiences” as well as new features such as portfolio management, savings, and expenditure control.
The partnership with Paytm appears to be part of Perplexity’s multi-pronged strategy to shore up its presence in the country. Last month, the company made its premium subscription tier free for students and faculty members of IIT Madras. Following this, he also announced to invest more than $10 Mn in an Indian AI company that can beat.
Currently, both Paytm and Perplexity appear to be staring at a win-win amid rampant AI adoption in the country. For now, here is a deeper glance at the AI giant joining forces with Paytm.
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