Spanish retail giant Inditex has launched its youth-focused fashion brand Bershka in India  competing in the value fashion segment. Bershka Inditex’s second-largest brand globally after Zara unveiled at the Phoenix Palladium Mall in Lower Parel Mumbai and aims to challenge Reliance’s youth-centric retail chain Yousta. Bershka’s India Launch The launch in Mumbai comes as Inditex one of the world’s largest fashion retailers with annual sales exceeding $37 billion now wants to expand in the Indian market. While Inditex operates Zara and Massimo Dutti through joint ventures with Tata Group’s Trent Bershka has been independently introduced by the Spanish retail major. According to a report by Financial Express Inditex may also bring its fourth fashion brand Pull & Bear to India in the near future. Bershka Competition To Reliance  The Bershka store in Mumbai spans 5000-8000 sq. ft. and has features like physical checkouts self-checkout drop-off points and fitting rooms designed to enhance customer convenience. Bershka operates in the value fashion segment offering garments and accessories for men and women priced between Rs 500 and Rs 2500. Online shoppers can avail of delivery services for Rs 290 with free shipping on orders over Rs 2990 for non-discounted items. Launched in August 2023 by Reliance Retail Yousta has been aggressively expanding across India. With over 55 stores in 27 cities Yousta plans to reach 1000 stores within the next two to three years. The brand offers a broad range of affordable products including garments footwear and accessories with prices under Rs 1000 for most items. Future plans include adding cosmetics and fragrances to its merchandise. India’s value fashion market valued at $65 billion and growing at 12-15% annually is a significant market for brands like Bershka and Yousta. Both brands aim to capture the attention of price-conscious consumers.