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On the work front, the actor was last seen in Singham Again.
Allied Blenders and Distillers Ltd. (ABD) embarks on a new chapter in its premiumization journey with the formation of its subsidiary ABD Maestro Pvt. Ltd. (ABD Maestro), a strategic business venture in collaboration with actor Ranveer Singh, aimed at redefining India’s super-premium and luxury spirits markets.
Bikram Basu, who has been the driving force behind launching and building several market-leading and defining brands in the country, will be the Managing Director of ABD Maestro. The portfolio showcases a distinguished selection of premium spirits. The portfolio will have a mix of owned, licensed and distributed brands, enabling a business construct which can toggle to achieve multi-layered objectives.
Arthaus Blended Malt Scotch Whisky is a curated blend of the best single malts from Highlands and Speyside and contrasts with Woodburns Indian Malt Whisky to work an interesting route to consumers. Zoya Special Batch Gin and the recently acquired Pumori Small Batch Gin will lead the flavour, and the global Russian Standard Vodka will build the white spirits and cocktail strategy. Segredo Aldeia, Goa’s unique café and white rum, will deepen consumer engagement through a refreshed approach.
Talking about this new venture, Ranveer Singh said, “The Spirits industry is ripe for disruption, and that’s exactly what we’re here to do. With ABD Maestro, we are not just creating premium drinks – we are bottling imagination, adventure, and the essence of contemporary India. Every bottle will narrate a story, every sip an experience. This is about creating a culture of celebration that speaks to the young Indian and also travels globally.”
Alok Gupta, Managing Director, ABD, said, “This unique business venture marks a new era, something truly different and iconic. At ABD, we believe in crafting new stories, and ABD Maestro is a major initiative to lead us to the journey for premiumization, growth and higher margin business. Ranveer Singh is a Bollywood icon and a powerhouse in himself who embodies a spirit that is bold and vibrant and is constantly pushing boundaries with his entrepreneurial acumen. With Bikram Basu helming the ABD Maestro business, we are here to set trends.”
Delhi, India, India
