star Ashley James has pledged to keep championing the safety and equality of girls as she takes on the role of ambassador for Girlguiding. The mother of two expressed her concerns about the increasingly dangerous environment for girls, highlighting the surge in sexism, misogyny, and the accessibility of sexualised deepfakes. This comes after it was revealed that watched videos from before raping his ex-girlfriend in a horrific triple murder using a crossbow.

Joining forces with the youth organisation, Ashley is set to drive forward positive change on International Women's Day as she declared: "Misogynistic voices are becoming louder, more prominent and more powerful." Reflecting on her own experiences, she said: "I remember all the challenges that I had growing up and I just don't want that for future generations. I'm not able to be complacent, especially in this day and age with the ever increasing threat online. I feel like if I don't keep fighting then what world does my son and daughter grow up in? Girls deserve better."

At 37, Ashley recognises the critical role that Girlguiding, along with its Rainbows and Brownies groups, plays in providing a secure environment for young girls, just as it did for her in her youth.

Amidst the escalating issue of toxic masculinity and the declaration of violence against women as a national emergency, coupled with the perils of the online world, Ashley is resolute in her mission to create a safer world for future generations.

Known for voicing her views as a frequent guest on This Morning, she visited the Houses of Parliament this week to discuss sexualised deepfakes - videos and images created with artificial intelligence to appear real - and their damaging impact on children.

"Girlguiding research revealed that over a quarter, or 26 percent of children, have seen a sexualised deepfake of a friend, teacher or celebrity, which is much higher than I anticipated. And one in eight girls aged between 13 and 18 have received sexual threats online. I'm trying to urge companies to do more to safeguard people online," reports .

She went on to say: "I don't feel safe online. I've been subjected to so much sexual abuse and harassment online. The internet is still like the wild west. Over 42 percen of young people believe that more needs to be done to ensure their safety online."

Previously criticising influencer Andrew Tate, Ashley expresses her eagerness to enlighten others about "toxic" attitudes."

"We know that toxic masculinity also impacts boys with the emergence of incel culture," states Ashley, who has a four-year-old son Alfie and a two-year-old daughter Ada with partner Tommy Andrews.

"I feel just as much responsibility for my son as I do for my daughter, but I also want my son to understand that he can have strong female role models and he can admire women."

Girlguiding's latest research highlights a staggering 95 percent of women aged 17 to 21 facing sexism, prompting Ashley to express that it's "sad but not surprising".

Drawing from her own encounters, she remarked about her appearances on This Morning: "I notice it when I'm on This Morning. If I give opinions that people don't agree with, they will insult my intelligence and call me a bimbo on X. Whereas if they don't agree with Nick Ferrari, they don't insult his intelligence."

Additionally, Ashley shared her concerns over safety as a woman in both public and online domains: "I don't feel safe either," she confessed.

Pointing out the severe societal issue, she underlined: "I don't feel safe walking around at night. Violence against women and girls has been declared a national emergency and one woman dies at the hands of a man every three days.

"So many women and girls report sexist abuse and harassment - and yet I don't see any meaningful change happening. Misogyny is on the rise, as is the manosphere, and more and more boys are turning to Andrew Tate.

"It feels like we're going backwards. This is also why I'm so passionate about Girlguiding and everything they're doing to support women and girls."