Flipkart cofounder Binny Bansal has launched an AI-powered platform Opptra, to help consumer brands scale in Asia.

Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets and helping them in developing technologies to have a shared global supply-chain infrastructure, the startup said in a statement.

“Each franchising business will collaborate with brands as a master franchisee or licensing partner and will be fully invested in their success,” it added.

Opptra claims that its franchising businesses will have end-to-end capabilities to adapt product ranges, ensure import compliance, manage omni-channel distribution and manufacture when needed.

“Many consumer brands have the potential to scale globally, but navigating new markets is tough—cultural, infrastructural, and regulatory differences make it complex, especially in a rapidly evolving retail landscape. Opptra unlocks Asia for brands by combining deep market expertise, cutting-edge tech, and a powerful supply chain. But Asia is just the start—our longer term vision is to take brands from anywhere to everywhere around the world,” said Bansal.

Bansal has been working on this new platform since last year.

(The story will be updated soon)

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