As always, the Korean Business Research Institute has officially announced the boy group member brand reputation rankings for March, highlighting the most influential and talked-about idols of the month. These rankings provide insights into the popularity and public perception of individual boy group members based on various factors, including consumer engagement, media coverage, communication, and community awareness.

This month's rankings were determined through an extensive analysis of big data collected from 755 boy group members between February 15 and March 15. Unsurprisingly, several BTS members continue to dominate the Top 5, reflecting their enduring influence and popularity. Let’s take a closer look at the top-ranking idols and the rest who follow.

The rapper secured the top spot with a brand reputation index of 7,939,171, reflecting a 40.36% increase from February. Additionally, his positivity-negativity analysis showed an impressive 91.08% positive reaction.

The singer and K-drama actor claimed second place with a brand reputation index of 5,791,145. He recently made headlines due to dating rumors with BLACKPINK’s Rosé after they were spotted at the same Parisian restaurant.

The eldest member of BTS climbed to third place with a score of 3,391,342. He has been actively engaging fans through his RUN JIN episodes and also made waves in the fashion world.

The singer ranked fourth with a brand reputation index of 3,134,076. Despite being in the military with his discharge expected in June, his song WHO has been charting high on the Billboard Hot 100.

The "Golden Maknae" of BTS secured the fifth spot with 2,844,561. He continues to be a dominant force among Asian artists, with his songs still topping various streaming platforms.

Just outside the Top 5, Kim Taehyung placed sixth with a brand reputation index of 2,123,636. He recently made headlines for his unexpected cameo in the ongoing Chinese drama The First Frost, starring Bai Jing Ting and Zhang Ruo Nan.

7. NU'EST and Wanna One's Hwang Minhyun 

8. RIIZE's Wonbin

9. Wanna One's Kang Daniel

10. BTS' J-Hope

11. Wanna One's Park Ji Hoon

12. Super Junior's Kim Heechul

13. SHINee's Key

14. EXO's Baekhyun

15. BTS' RM

16. BIGBANG's Daesung

17. NCT's Doyoung

18. BTS' Suga

19. Super Junior's Kyuhyun

20. SHINee's Taemin

21. ATEEZ's San

22. SHINee's Minho

23. THE BOYZ's Juyeon

24. BIGBANG's Taeyang

25. RIIZE's Sohee

26. SEVENTEEN's Mingyu

27. Wanna One's Ong Seong Wu

28. NCT's Jaehyun

29. Super Junior's Choi Siwon

30. THE BOYZ's Hyunjae

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