The Chief Executive Officer (CEO) of PepsiCo's India and South Asia Jagrit Kotecha said that the company would increase its role in the packet closed catering section and meet the needs of different Indians with different tastes. The company is betting on innovation and premium section to uphold the growth of double digits in the country.
PepsiCo will expand its snacks (breakfast) business in India, as consumption here is very low and due to increasing urbanization and more money in pockets with the growing economy, Kotcha hopes that the consumption of packet closed foods will increase.
He said that PepsiCo, a crisp and lase manufacturer, has divided India into nine groups internally as per the regional choice of various Indians. The CEO of PepsiCo said, if you say that it is only one India, then I think we are not doing enough justice to it.
Kotcha said, you have to design your portfolio keeping in mind the consumers of India. Therefore, it is important to be consumer-focused and work on it and to consider it deeply. And then what are the trends in terms of taste, profile, health and health, have to be understood.
He said that the company is investing in a lot of amounts to understand consumers better, because there is a rich heritage of food, cooking, beverages and beverages in India. PepsiCo currently has manufacturing plants at Mathura in Uttar Pradesh, Channo in Punjab, Ranjangaon in Pune and Kolkata in West Bengal. Apart from this, its next plant is being built in Assam, which will come into operation this year.
In addition, PepsiCo plans to set up two more new plants, including a plant to meet the growing demand in the south. The food sector contributes about 80 percent to its revenue, in which it operates through brands like lase, crunchy, dooritos and quaker. Kotcha is expected to increase in the coming years as consumption in the Indian market is very less compared to other markets.
