Jewellery brand Abbott Lyon has unveiled a massive across their entire site for today only, featuring a that's become a standout item in the celebrity-favourite brand's extensive Mother's Day collection. Fans are snapping them up not just for mums, but also for sisters, friends and even themselves with shoppers admitting to buying as many as four of the personalised necklaces.

The are among hundreds of items included in the special buy one get one free deal for people shopping today. To secure the savings, shoppers simply need to enter the at checkout before 11.59pm tonight (Sunday, March 16).

joins a host of retailers who've launched enticing sales to encourage early Mother's Day shopping this year, with offering discounts on skincare and perfume, while has introduced a for the occasion. However, those looking to gift mum some jewellery can essentially bag an extra piece for themselves entirely free.

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Abbott Lyon's is available in either gold or silver, with a choice of chain lengths and styles including 14-16 inch, 16-18 inch and 18-20 inch. All options are included in the price tag, meaning shoppers won't have to pay more to get their ideal necklace.

The exterior of the locket features a lovely cubic zirconia detail, while opening the delicate locket reveals two photos. Shoppers can upload their chosen images at the point of order, ensuring it arrives ready to be gifted, reports .

Jewellery featuring photos has been a beloved trend for years, providing a way to keep cherished memories and loved ones close while being discreet enough for daily wear. However, recent technological advancements mean that those eager to adopt this trend can do so without the hassle of resizing, printing, and cutting their own photos, instead sending high-resolution images directly from their phones to be incorporated into the locket with impeccable clarity.

boasts an average rating of 4.5 stars from 310 reviews across both gold and silver versions, with customers praising not only its appearance but also the quality of the photos inside. One reviewer succinctly stated: "Beyond perfect. Thank you."

Several customers mentioned purchasing one and then returning for more. One such reviewer said: "This is my fourth purchase of this item (three as gifts) and I think that speaks volumes. Excellent quality, lovely personalised gift."

Another customer commented: "This is the nicest piece of jewellery I've bought from Abbott Lyon. The is dainty and cute. Really good quality. I bought it as a present and now I want to keep it for myself it's that nice."

Another said: "The necklace is beautiful. It also looks expensive due to the quality of the product."

However, not every review for the item has been entirely positive, with a customer reporting that wearing it caused them itchiness. Responding swiftly, Abbott Lyon's customer service team encouraged the buyer to reach out for help, assuring that "this definitely shouldn't happen."

Inevitably with Mother's Day approaching on March 30, a photo gift is proving a tempting option for shoppers, with one early shopper saying: "What a beautiful piece of jewellery. I cannot wait to give it to my mum."

Another said: "Absolutely love this, never normally able to afford nice jewellery. My mum absolutely loved it."

Abbott Lyon has a huge , perfect no matter the style and taste of the gift recipient. It's all included in the buy one get one free deal, although for those missing the deadline to bag the bargain, there's still an opportunity to snag a 20% discount by subscribing to the brand's newsletter.

For shoppers not wanting to use photographs in their jewellery, the chic (£79), which can hold up to five birthstones, is perfect for those who wish to cherish their nearest and dearest in style and the latest in the collaboration between the brand and Stacey Solomon.

Meanwhile, the (£119) can incorporate up to five individual birthstones on the front and has room for engraving with a special message on the back, while this (£89) is reminiscent of the iconic design of Tiffany.

Elsewhere, for mums who don't wear necklaces, options include this (£55) customisable with a birthstone and an initial and another piece, the (£69).

Meanwhile, if you're tempted by the idea of a locket but can't narrow your choices down to two photos, Lily Blanche's holds up to six photos with prices starting from £285 for silver. John Greed jewellery will also engrave a sample of handwriting for a .