Apple’s latest iPhone 16e has defied expectations, selling 60% more units than its spiritual predecessor, the iPhone SE (2022)despite initial criticism over its high price and modest upgrades. According to a Bloomberg reportearly sales data suggests that consumers are embracing the deviceeven as skeptics continue to question its value proposition.
When the iPhone 16e launchedmany were quick to dismiss it as overpriced and underwhelming. Compared to the iPhone SE (2022)it comes with a steep $170 price increasea single-lens cameraand an incremental hardware upgrade. However, despite these drawbacks, sales numbers tell a completely different story.
The iPhone 16e’s success can be attributed to a few key factors:
Apple Intelligence Integration – The device offers limited access to AI-powered featureswhich could attract users wanting a taste of Apple’s latest innovations. More Modern Design & Display – While not revolutionary, the updated design and improved screen provide a noticeable aesthetic upgrade over the SE model. No Alternative in Apple’s Lineup – With the iPhone SE discontinuedthe 16e is now the cheapest entry point into Apple’s ecosystemleaving budget-conscious buyers with no other iPhone options.
Despite the backlash from criticsconsumers seem unfazed by the price increase. Here are the top reasons behind the iPhone 16e’s unexpectedly strong demand:
With the iPhone SE no longer in productionthe iPhone 16e becomes Apple’s most affordable offering. Many buyers who prefer iOS over Android have no choice but to go for the 16e if they want to stay within Apple’s ecosystem.
The iPhone 16e’s appeal isn’t just limited to individual consumers—it’s also becoming a popular choice for businesses. Many companies prefer iPhones for their security features, long software support, and seamless integration with existing Apple infrastructure. The 16e offers these benefits at a lower cost compared to other models, making it a lucrative enterprise option.
For those upgrading from an older iPhone—especially the iPhone SE (2022) or even older models—the price increase might not feel too drastic. Since these users upgrade less frequentlythey might be willing to pay more for a device that will last them several years.
While the iPhone 16e’s success is a positive sign for Apple, it’s unlikely to reverse the company’s declining fortunes in China. Apple has been losing market share rapidly in the region, facing increasing competition from Chinese smartphone giants like Huawei, Xiaomi, and Vivo.
Chinese consumers are turning to local brandswhich now offer flagship-tier features at significantly lower prices. While the iPhone 16e may perform well in Western marketsits high price and lack of cutting-edge features make it a tough sell in China.
