First Kapil Sharma’s show, then CID and now crime petrol, why is Netflix’s eye on desi content?
Rahul Tiwari March 18, 2025 01:21 PM

After 'The Great Indian Kapil Show' and 'CID', now Sony TV show 'Crime Petrol' is also going to stream on Netflix. However, there is a big difference in Kapil's show and in shows like CID - Crime Petrol. On one hand, Kapil's show has shifted to Netflix India completely, the same CID and Crime Petrol are going to be seen on Sony TV as well as Netflix. But the question is, why is the Global OTT platform like Netflix, which introduced international content in the Indian market, is getting attracted to the desi Indian TV show?

Cult audience

Be it Kapil Sharma CID or Crime petrolThese shows have a Calt audience, which is not currently with Netflix India. Even after these shows of Sony TV are off air, the content related to these shows is very viral on social media. Even today, people like to watch the old episodes of these shows on TV and this Cult audience is attracted to itself, so Netflix CID and Crime Petrol are rebuilding shows like CID and crime petrol on their platforms.

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Tier 2 more Tier 3 to side

Netflix is ​​currently considered the most expensive OTT platform in India. Even today, despite many offers, people are not showing interest in buying its subscription. Actually, most of the audience watching Netflix is ​​still limited to Tier 1 and Tier 2, only limited to cities. But despite the OTT platform, a large part of our country likes to watch TV. The TV show made Netflix to attract the audience of this Tier 3 and Tier 4 cities is bringing the TV show on its platform.

Platforms like Jio and Zee5 will compete

Actually Star Plus, Colors TV, Zee TV and Sony TV viewing audiences are not missing their serial favorite episodes, so easily buys a subscription of platforms like Jio Hotstar, Zee5 and Sony Live. But Netflix does not have any GEC (General Entertainment Content) content, for which the TV audience should download the Netflix app on your mobile phone. But Sony's TV show Netflix But due to coming, Netflix can get a chance to connect with the new audience.

The show is beneficial from the new show

When a new show is made, then from its production to publicity, the entire responsibility is of the OTT platform. Despite all this, there is no guarantee whether the show will run, whether the audience will be able to connect it or not, but his loyal audiences are immediately connected to the show that has been going on for years and due to this, now Netflix is ​​giving a special place to TV shows on its platform.

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