Campa Cola the iconic soft drink brand is owned by Reliance Consumer Products a subsidiary of Mukesh Ambanis Reliance Industries. Reliance Consumer Products is part of Reliance Industries FMCG division and is now planning to take Campa Cola to new heights. The company aims to make the brand not just popular in India but also globally recognized.  Plan To Open 10 Million Outlets According to a report by BusinessLine Reliance Consumer Products is targeting the sale of its products through 10 million outlets by the end of the financial year 2024-25. The company’s two leading brands Independence and Campa have already surpassed a revenue milestone of Rs 1000 crores each. Additionally several other portfolio brands are nearing the Rs 100 crore mark. Reliance Consumer Products Plan The report highlights that Reliance Consumer Products is looking for international markets for its expansion. The company plans to scale up its distribution network to approximately 5-6 million outlets within the next three years. This expansion will improve its position as a leading national brand while making the way for global outreach. Expanding Business  Reliance Consumer Products Limited is also exploring alternate distribution channels such as modern trade formats airlines and railways. The company is keen on strengthening its presence across various categories. It aims to achieve this by launching new brands like Independence or acquiring low-cost brands to diversify its portfolio and increase its market share. Campa-Cola Big Plan In IPL Reliance Consumer Products Campa Cola has secured the co-presenting rights for IPL 2025 in a Rs 200 crore deal by replacing Coca-Colas Thums Up. It will be a significant move in the Indian beverage market and a cola rivalry resurgence. Mukesh Ambani led Reliance Consumer Product can take an advantage of IPL telecast during summer season to rebuild its reputation among customers.