PepsiCo has announced the acquisition of Poppi a fast-growing prebiotic soda brand for $1.95 billion. The move can help PepsiCo’s to strengthen its presence in the beverage market and it can also increase consumer demand for health-oriented drink options. “More than ever consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness” said Ramon Laguarta PepsiCo’s Chairman and CEO in a statement. The acquisition deal includes $300 million in anticipated cash benefits effectively bringing the net purchase price to $1.65 billion. Austin Co-founder On Deal Allison Ellsworth the co-founder of Austin Texas-based Poppi said the combination with PepsiCo will expand Poppis reach. “We cant wait to begin this next chapter with PepsiCo to bring our soda to more people and I know they will honor what makes Poppi so special while supporting our next phase of growth and innovation” Ellsworth said in a statement. Birth Of Poppi  Ellsworth developed Poppi then known as Mother Beverage in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with apple cider vinegar sparkling water and prebiotics and sold the drink at farmers markets. The brand took off in 2018 when Ellsworth and her husband pitched it on “Shark Tank.” An investor on the show Rohan Oza took a stake in Mother Beverage and undertook a major rebrand. Poppi with its brightly-coloured fruit-forward cans was born. “Were beyond thrilled to be partnering with PepsiCo so that even more consumers across America and the world can enjoy Poppi” said Oza the co-founder CAVU Consumer Partners which has also invested in beverage brands like Oatly and Bai. But it hasnt all been smooth sailing for Poppi. Last summer a class-action lawsuit was filed against the brand by a consumer who said its products dont improve gut health as much as their marketing suggests.  (With input from agencies)