When the pop icon Taylor Swift released its album 'Midnights' in 2022, a song emerged the most – 'Bejeweled'. It was not just a song, but a style statement. Since then, the trend of glitter and bling spread rapidly from social media to Bollywood and beauty brands. Today, everything – pencare products, water bottles, red carpet looks and even beverages brands are adopting this bedgible trend.
As soon as you open the Instagram, you will get to see a new trend- the skincare routine is not just a beauty session, but now it has become an accessory. People are personalizing their skincare bottles with rhinstones, pearls, glitter deacles and custom insials. Now not only luxury brands, but budget-friendly brands have also become a part of this trend. Products of companies like Vaseline, Serve and Florence by Mills are getting customized bedzing treatment.
Now the days went when hydration was just an important habit. If your water bottle is not a fashion accessory, are you really in trend? Where Stanley Cups were 'IT Bottle' of 2023, now customized Bling Cups are replacing them. People are adding rhinstone, glitter paint and custom designs to their tumbers. Bollywood stars such as Janhvi Kapoor and Khushi Kapoor have been seen at the gym and shooting locations with gleaming tamballers.
This glow is not limited to everyday things. In the Oscar 2025, Selena Gomez, Emma Stone and Mindi Kaling further carried on the trend with Head-to-to Crystals and Shimri outfits. Bollywood is also not behind in this trend. Deepika Padukone, Alia Bhatt and Kiara Advani were recently seen in bedjal dress and accessories, which proved that 'Sparkle' has become a new black in the fashion world.
