Ola has been a prominent player in India's cab-hilling market, but in recent years she has faced many challenges. He is getting competition with the new cab apps and products coming in the market. This is the reason that now due to increasing competition, he has to make significant changes in his business model. Actually, there is a big change in India's app-based mobility sector. Ola, which dominates the market for a decade, is now getting a tough competition from new rivals. Companies like Rapido and Namma Yatri have revolutionized three-wheelers and four-wheeler cab services through their zero-work models. Due to this, Ola had to change his business model under compulsion.

How to revenge Ola's revenue model?

Previously, Ola used to take up to 20% commission from drivers on each ride. Now by removing this model, taking a fixed daily charge (fixed subscription fee) from the drivers.

From March 2025, Ola has started taking a subscription charge from the drivers of the car category for ₹ 149 and ₹ 399 for three days. In Hyderabad, initially a ₹ 100 per day pilot project was run, then it was reduced to ₹ 199 and ₹ 599 three days. In Bengaluru, drivers are being given concessional subscriptions packs. This change was brought because the low -cost subscription model of Rapido and Namma Yatri challenged Ola in the market.

When and when there are big changes?

• November 2022: Namma Yatri launched zero-commission based auto service in Bengaluru.
• January 2024: Rapido entered the car category and adopted zero-commissioned model.
• April 2024: Namma Yatri also implemented a subscription model for cars.
• December 2024: Ola adopted a subscription model in the auto rickshaw category.
• February 2025: Uber also implemented a subscription model for the auto segment.
• March 2025: Ola implemented a subscription model for the car category.
• March 2025: Ola also introduced a subscription model in the bike taxi segment to compete with Rapido.

Why Ola lost?

• Rapido gave a subscription pack of just ₹ 50 for rides of ₹ 5,000, while Ola is still charging up to 10% fee.
• Ola made the subscription mandatory for auto drivers, but kept it optional for car drivers.
• Customers began to like less cost options of Rapido and Namma Yatri.

Will Ola be able to recover from this challenge?

Ola has not completely eliminated its old commission model. If the driver does not pack the subscription, they can work on the old commission model. ** The company hopes that a large number of drivers will return to the platform again.

However, if Ola has to maintain its grip in the market, then he will have to improve its prices and services further. Ola will have to become more flexible and competitive to stay ahead of Rapido and Namma Yatri's aggressive strategy.