The discussion and debate over content quality in Indian films and shows has been a healing headlines for months, with many artists sharing their opinions. The latest be in the limelight over the same was filmmaker Anurag Kashyap , who did not hold back in calling out a leading streaming platform. In a bold post on social media, he criticized it for not supporting brave and well-made content. Anurag specifically pointed to the new international show, Adolescence, arguing that if it had been pitched in India, it would have been rejected or diluted into a simplified version.


After the post went viral on social media, producer Ekta Kapoor appeared to respond with her own take on the matter. In the latest social media posts, she addressed the criticism often directed at content creators for not making high-quality, artistic films. However, she suggested that the real issue might lie with the audience itself.



Ekta pointed out that films like Superboys of Malegaon and her own production, The Buckingham Murders, were praised by critics but failed at the box office. This, she implied, raises a key question: Are Indian audiences truly ready for the kind of content that filmmakers want to create?


Ekta later mentioned that content consumption in India is still evolving, much like the people out there. She hinted that blaming platforms or studios for not producing bold content might be misplaced frustration. Instead, she suggested that audience preferences play a crucial role.



“When films like these don’t work in theatres, can we blame the real culprits—the audience?” she questioned. However, acknowledging that it’s easier to criticize corporate studios than an abstract concept like audience taste, she urged creators to take matters into their own hands.


Ekta encouraged filmmakers to invest their own money into the kind of films they believe in, rather than waiting for major platforms and studios to fund them. She admitted that, like others, she too is part of a business-driven industry, but emphasized that content creation should ultimately be about art, not just numbers.


“Creators, I urge you to fight the system. These corporate studios and platforms only care about money. If you want to make meaningful content, fund it yourself—problem solved!” she wrote.


Meanwhile, Kashyap’s original post highlighted his frustration with the industry’s reluctance to back complex and unconventional storytelling. He strongly felt that platforms often reject content that doesn’t fit into a traditional format, preventing bold, artistic films from reaching audiences.