The UK county that pensioners are ditching traditional retirement hotspots for
Reach Daily Express March 23, 2025 11:39 AM

For decades in the UK have gravitated toward the picturesque South West counties of Devon, Cornwall and Dorset. The allure of coastal charm, a mild climate and a relaxed pace of life made these areas prime retirement destinations. However, a shift is occurring - and the focus is turning eastward.

, known as the "Garden of England" is fast becoming the preferred location for looking for a more connected and . The new generation of retirees have a different lifestyle in mind compared to those retiring twenty years ago. Many still have business interests, others are eager to make the most of travel opportunities and there is a growing desire to stay close to family in London and the surrounding areas.

Paul Adams, head of property for estate agents Cognatum, said: "The new generation of retirees have a different lifestyle in mind than those who were retiring twenty years ago.

"Many retirees still have consultancy interests; others are focused on making the most of travel opportunities given their increased availability of time; and there's a growing desire to be within an easy distance of children and grandchildren, many of whom will be based in London and the surrounding areas."

One of Kent's standout advantages is its excellent connectivity. High-speed rail services link Canterbury to London in under an hour, while the Eurotunnel and ferry services from Dover provide easy access to Europe. Additionally, Gatwick Airport is conveniently situated just south of the M25, and the county's major road networks, including the M20 and Dartford Crossing, ensure smooth travel across the UK.

Adams said: "It's these fantastic communications that are making the county a favourite with the older generation who want to downsize to an area that has lots to offer, is within easy reach of London, and from which they have excellent options for transport overseas."

Beyond its logistical advantages, Kent offers an enviable lifestyle. With 350 miles of stunning coastline along the North Sea, Thames Estuary, and English Channel, the county boasts a range of regenerated seaside towns that attract retirees and younger generations alike.

Furthermore, Kent's drier and sunnier climate sets it apart from its southwestern counterparts. Inland, retirees can enjoy charming market towns, rolling countryside, picturesque villages and historical landmarks such as the cathedral city of Canterbury.

"Nobody who lives in Kent is far from the sea. Having gone under the radar for decades, Kent's coastal towns have been undergoing a gradual regeneration process, and they now have so much to offer and are attracting young and old alike," said Adams.

Property prices in Kent vary depending on location, with sought-after areas like Sevenoaks, Tunbridge Wells, and Canterbury commanding higher prices. House prices in Sevenoaks have an overall average of £819,054 over the last year according to Rightmove whereas the average UK house price is around £300,000.

Coastal towns such as Whitstable and Deal have also seen increased demand, driving up prices in recent years. However, compared to London and parts of the South East, Kent remains relatively affordable, offering retirees good value for money.

Anne Osborn, who is seventy-nine years old, moved to Orchard Yard, in Wingham, Canterbury, in 2021 and has embraced the benefits of living in Kent. She finds it perfect for those who love to travel - and average house prices are lower than other sought-after places in the county. House prices in Wingham have an overall average of £481,824 over the last year according to Rightmove.

She said: "Living at Orchard Yard is ideal for those of us who like to travel. When we go away, even if it's just for a night, we tell the Estate Manager, and they do a daily walk around. If they see anything untoward, they can check it out immediately. And everything's beautifully maintained in my absence."

Anne has taken full advantage of Kent's accessibility, travelling to Europe for cooking courses in Venice, Sicily, and Seville.

She added: "I'm perfectly placed here in Kent for overseas travel. The superfast train to London takes under an hour to St Pancras International, with the obvious benefits of onward train travel to Europe."

Aside from international travel, she enjoys exploring the county.

She said: "Canterbury is a short bus ride away, and it's a fantastic city with great shopping and facilities. The north coast is ten miles away, as is the east coast, so there are lots of beach options nearby. And of course, the countryside is gorgeous - the Garden of England."

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