New Delhi: In a major strategic move Mukesh Ambani-led Reliance Consumer Products Ltd (RCPL) has announced its entry into Indias packaged beverage market with the launch of Sun Crush. The Sun Crush is a premium juice brand from Sri Lanka. Reliance Industriess FMCG arm has acquired the India rights for Sun Crush from Ceylon Beverage International owned by former Sri Lankan cricketer Muttiah Muralitharan. According to the reports the company has commenced local manufacturing to deliver the product at competitive prices. Priced at Rs 20 for a 200 ml bottle Sun Crush positions itself as an affordable alternative competing with established brands like Daburs Real PepsiCos Tropicana ITCs B Natural Amul Tru and Paperboat. It is important to note that this venture is Reliances second product in the juice segment after its acquisition of RasKik two years ago. The beverage market in India currently holds a value of Rs 67000 crore and is projected to grow to Rs 1.47 trillion by 2030. The beverage sector in India comprises carbonated soft drinks juices fruit-based beverages and bottled water. With Sun Crush Reliance aims to secure a strong foothold in this rapidly expanding sector. Reliance Industries continues to be Indias most valuable company with a market capitalisation of Rs 17.395 trillion as of March 2025. Mukesh Ambani remains Asias richest individual with a net worth of USD 91.8 billion reaffirming his dominance in both business and wealth rankings. Sun Crush represents yet another step in Ambanis vision to expand Reliances presence across diverse industries while delivering innovative and accessible products to Indian consumers