Success Story: Nowadays several young leaders are stepping into leadership roles and helping their parents run their family businesses demonstrating their leadership qualities. One such person is Akshali Shah whose hard work and dedication are taking Parag Milk Foods Ltd. a Rs 2556 crore dairy company founded by her father Devendra Shah to new heights. Currently holding the position of Executive Director Akshali is a second-generation entrepreneur in her family. Akshali started her entrepreneurial journey in 2010 as a management trainee in her father’s company. Proving her prowess time and again she gradually advanced to senior roles. She completed her MBA from S.P. Jain University in Family Business Management gaining valuable experience across sales marketing and strategic planning. Parag Milk Foods was established in 1992. The company has expanded significantly under Devendra Shahs leadership evolving from a small dairy operation to a major brand. Its product line included well-known brands such as Gowardhan Go Pride of Cows and Topp Up. Akshali has undoubtedly played a crucial role in the companys success particularly in developing higher-value product areas. This includes initiatives like the Farm to Home Pride of Cows program the introduction of Avvatar whey protein and the growth of their beverage sector. Akshalis experience demonstrates how a modern approach combined with established values can ensure the continued prosperity of family businesses in challenging markets. This reflects the potential and capabilities of the younger generations to lead such businesses to lasting success.