New Delhi: Berger Paints is one of Indias most renowned paint companies with its success story dating back to a small paint shop in Amritsar. The company was later acquired by the Dhingra Brothers Kuldip Singh Dhingra and Gurbachan Singh Dhingra whose grandfather originally established a modest shop in Amritsar selling imported British paints. Kuldip and Gurbachan joined their family business of opening stores after graduating from Delhi University. Around Rs 10 lakh was the yearly revenue they produced during the 1970s. Today Berger Paints is Indias second-largest paint company but its success story dates back to the 1800s. Many would not know that the company was once owned by Vijay Mallya but the situation was not very favorable. Berger Paints Success Story: The Dhingra Brothers bought Berger Paints in 1990. Since the Dhingra family has been involved in the paint industry since the 1800s they developed marketing plans and promised reasonable costs for high quality. This helped Berger Paints regain its market value. The Dhingra family passed down the business intricacies to the new generation over the years. After completing their studies at Delhi University Kuldeep and Gurbachan Singh took over their familys paint store in Amritsar. In the 1970s their annual turnover was around Rs 10 lakh. The Dhingra Brothers entered the international market in the 1980s. By exporting paint to the Soviet Union they reached the top position in this sector in India. During this period their companys annual turnover reached Rs 300 crore. The business of Berger Paints has now expanded to Bangladesh Nepal Poland Russia and India. This strategy not only improved the company’s reputation but also increased brand loyalty both domestically and abroad. Bought Berger Paints from Vijay Mallya Vijay Mallya faced a massive financial crunch in the 1990s and his companies incurred huge losses. It was during that time that the Dhingra Brothers acquired Berger Paints. It is important to note that the Dhingra brothers had extensive experience in the industry. Using all their experiences they developed strong marketing strategies and promised good quality at affordable prices. This helped the company regain its position in the market. The incredible success of Berger Paints is a testament to the Dhingra brothers hardwork and business acumen. Kuldip Singh Dhingra serves as the chairman while Gurbachan Singh Dhingra holds the position of vice chairman. According to Forbes their combined net worth is an impressive $8.2 billion approximately Rs 68467 crore.