Walmart-owned Flipkart Group is set to raise $60–100 million for its fast-growing fintech app super.money, targeting a billion-dollar valuation. The move comes as the app strengthens its position in India’s competitive UPI ecosystem and expands its financial services offerings.
Launched in July 2024, super.money has quickly risen to become India’s fifth-largest UPI app, overtaking long-time players like Cred, Amazon Pay, Bhim, and WhatsApp Pay.
Key features contributing to its growth:
Up to 5% cashback on food, travel, and merchant transactions
Targeting a 30–40 million strong consumer base focused on high engagement and cross-sell potential
Rapid growth without being constrained by Flipkart’s e-commerce business
Originally, Flipkart and external investors planned a $30 million funding round, but the company’s strong performance prompted a delay to raise a larger round at a higher valuation.
Flipkart had initially infused $20 million into super.money, which now functions as an independent entity to drive the group’s fintech ambitions. The funding round also aligns with Flipkart’s plans for a potential IPO of its e-commerce business and Ekart Logistics.
Super.money’s product roadmap includes:
Secured credit cards
Personal loans
Buy Now Pay Later (BNPL)
Fixed deposit options
In February 2025, super.money acquired BharatX, a Y Combinator-backed checkout financing platform, to boost its BNPL capabilities and reach a broader audience.
At the end of 2024, the app had a waitlist of over 1.5 million users for its credit card offering—signaling strong demand. Its partnership with banking institutions has made its partner bank one of the top issuers in India.
CEO Prakash Sikaria has clarified the company’s strategy: not to build for the masses, but for a focused, financially active base of around 30–40 million users. This group includes young consumers and new entrants to the workforce, who are more likely to engage with credit and insurance products.
As Flipkart pivots deeper into fintech, super.money represents its next big play—a potential unicorn tailored for digital-first financial consumers. With rising UPI volumes and India’s fintech ecosystem continuing to mature, the app is poised to become a major force in payments and credit distribution.
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