One of the most effective ways to establish a stronger bond with the audience is to include brand ambassadors in the user experience. Whether in lifestyle applications or sports simulators, having a recognizable personality increases user engagement and fosters brand loyalty.
This strategy often centers on famous sportsmen whose impact goes beyond the field in the iGaming industry, making them lasting brand ambassadors. Through collaborations with sporting icons like mystery bowler Sunil Narine and cricket phenom Nicholas Pooran, Parimatch, the top global game platform, realizes this objective. Fans become closer to the sports and players they love via these partnerships, which also enhance brand identification.
Parimatch incorporates its brand representatives within the betting and game experiences. With its immersive cricket-themed activities and special marketplaces linked to live performances, Parimatch has completely changed the way fans engage with sports stars online.
Narine’s Power Punch, an instant game based on Sunil Narine’s explosive style, is one of Parimatch’s most notable initiatives. The game, which was released this year before the Cricket T20 League, puts players right in the thick of things as Narine enters the field with her trademark accuracy and force.
● Gamers stake anything from as little as ₹2.
● The ball shoots into the air when Narine strikes it, and a multiplier increases to 1000x.
The Safe Zone, a randomly activated feature that ensures a risk-free multiplier for a brief period of time, is what distinguishes Narine’s Power Punch. Cricket fans won’t want to miss the game’s levels of strategy and excitement, especially when combined with the multi-stakes option (up to three stakes on PC and two on mobile).
With Narine in full action, the game visually replicates a cricket stadium, with the ground, his helmet, and his outfit all reflecting the Parimatch brand aesthetic. The game is an immersive celebration of cricket, performance, and high-stakes play rather than just paying homage to Narine.
The ambassador strategy of Parimatch extends beyond games. The platform unveiled a new line of ambassador-focused performance marketplaces before to the 2025 Indian T20 League, showcasing the most anticipated events of the season. Both batting and bowling milestones, such as total wickets, economy rate, and even the possibility of a hat-trick, are covered in Sunil Narine’s specials. With statistics like tournament hundreds, strike rate, total sixes, and more, Nicholas Pooran’s specialties highlight his powerful hitting.
With the help of these customized marketplaces, users can pay closer attention to every play, run, and wicket, making every game more engaging and emotionally charged.
By integrating its brand ambassadors into iGaming experiences, Parimatch goes above and beyond conventional sponsorships. These are genuine collaborations, based on a love of sports, common ideals, and enthusiasm.
Parimatch is dedicated to investigating daring, innovative methods to put fans closer to the action—on the field, during the game, and everywhere in between—as digital entertainment develops. With brand advocates like Pooran and Narine, the company is creating a vibrant, sport-focused community in addition to improving gameplay.
