Big move by Mukesh Ambani, Isha Ambani as K-Beauty’s Milktouch, Sungboon Editor….
GH News April 06, 2025 12:06 PM

K-beauty products dominate the skincare industry with their natural ingredient-based products. The company’s gentle techniques and holistic approach to skincare make it different from other skincare brands. Now in a major move billionaire Mukesh Ambani’s Reliance Retail’s Tira recently announced the launch of two K-beauty brands in the Indian market – Milktouch and Sungboon Editor.
It is noteworthy that both of these award-winning brands are known for their products and worldwide popularity. Milktouch and Sungboon Editor are now available on the online platform of Tira and at its select stores.
Talking about Milktouch it is the top-rated K-beauty brand in the world. It has entered the Indian skincare market with its comprehensive range of skincare and makeup products. The company has already dominated skincare markets in countries such as Japan China Taiwan Hong Kong Singapore Malaysia the U.S. Thailand Russia and EU countries. Milktouchs popular products are the All Day Skin Fit Milky Glow Cushion the Hedera Helix Relaxing Cream and the All Day Long and Curl Mascara.
Sungboon Editor skincare products known for their effective ingredients and noticeable results will launch in India via Tira. The brands popular Green Tomato Pore Lifting Ampoule along with its Pore Lifting Ampoule Mask Toner and Pore Blurring Sun Cream have gained international recognition for their effectiveness.
This partnership showcases Tira’s commitment to bringing the best of global beauty products to its customers. Milktouch and Sungboon Editor are known for their innovative products and they perfectly align with the Reliance company’s goal of providing a carefully chosen range of high-quality beauty brands that are both internationally recognized and popular locally.
Tira will exclusively offer Milktouch and Sungboon Editor products through its online platforms (website and mobile app) and select Indian retail locations.