Slowly, but surely, a new class of HNIs has realised that the real objective of wealth is to have the time to spend it, in a superior manner. While 1980s Wall Street-style 'workshipping' may still be a fashionable brag for some, it's so passe that it's corny. The new status symbol isn't the workaholic's equivalent of pumping iron - or bespoke suits and private jets - but having time to leisurely sip an artisanal latte. On a Tuesday. At noon. The richest smart people have realised that while Elon Musk can continue being a poster boy for the HNI working class, true class - and, indeed, wealth - is measured by how many days of the week you can spend with a tall glass in Bali, or even have a marathon session of 'Call of Duty' with or without your kids.
Other people can - and should - grind 100-hr weeks so as to triple the HNI's portfolio. But for HNIs themselves, they should become role models for everyone on how to spend not just lots, but tastefully. That should be the only object of making money. For the aspirational super-rich, it's what divides the gorgeous pulao from the chaff. Yes, in case you were wondering, the tasteful HNI flaunting time in her or his hand is what they once used to call an aristocrat, a word for a patron of fine things, good times, and quality time itself. It's more than about just being able to afford them.
Other people can - and should - grind 100-hr weeks so as to triple the HNI's portfolio. But for HNIs themselves, they should become role models for everyone on how to spend not just lots, but tastefully. That should be the only object of making money. For the aspirational super-rich, it's what divides the gorgeous pulao from the chaff. Yes, in case you were wondering, the tasteful HNI flaunting time in her or his hand is what they once used to call an aristocrat, a word for a patron of fine things, good times, and quality time itself. It's more than about just being able to afford them.