New Delhi: Reports indicate that Virat Kohli and Puma have concluded their long-standing partnership. Sports brand PUMA India confirms the end of its longtime partnership with cricketer and brand ambassador Virat Kohli. PUMA wishes Virat the best for his future endeavours and said it was a wonderful association with him spanning over several years many outstanding campaigns and path-breaking product collaborations. As a sports brand PUMA will continue to actively invest in the next generation of athletes and aggressively build the future of the sporting ecosystem in India a Puma spokesperson reportedly said. Livemint reports that cricketer Virat Kohli will be partnering with the sports athleisure company Agilitas. Agilitas was founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly. The company makes and retails sportswear goods in India and abroad. Last year Agilitas acquired long-term licence rights for Italian sports brand Lotto in India Australia and South Africa. Virat Kohli is reportedly in talks to invest in Agilitas after concluding his eight-year contract with Puma. The announcement is expected soon coinciding with the IPL as Kohli aims to create a global sportswear identity reports further indicated. Virat Kohli highlighted the impact of the Indian Premier Leagues format and fast-paced nature on his Twenty20 cricket skills. In a discussion about the Jio Hotstar platform Virat Kohli contrasted the IPLs demanding mental and competitive aspects with the more predictable nature of shorter international series. The fluctuating league standings generated diverse pressures on players from protecting a lead to recovering from setbacks or vying for playoff contention. This competitive environment fostered continuous skill development and improvement in their T20 game. IPL challenges you in a very unique way because of how the tournament is structured. Its not like a short bilateral series; it spans several weeks and your position on the points table keeps shifting. That constantly changing scenario brings different kinds of pressure. When you are at the top theres the pressure to maintain that lead. If youre near the bottom you need extra motivation to bounce back. And if youre somewhere in the middle where you need to win say three out of five games even a single loss can suddenly add a lot of pressure. This dynamic nature of the tournament pushes you mentally and competitively in various ways other formats dont. Its also driven me to improve and evolve my T20 skill set constantly Virat Kohli said while speaking on 18 Calling 18 on JioHotstar.