South superstar Ram Charan has been declared as the new brand ambassador for Mukesh Ambani led beverage brand Campa. This collaboration is a next step in Campas journey which was relaunched in 2023 and has gained significant gain in major markets. Campa has established itself in the beverage category with its strategy of affordable pricing. The brands growing popularity among millennials and Gen Z especially after its campaign during IPL Campa has also acquired co-presenting rights for IPL. Now with Ram Charan on board Campas latest campaign Campa Wali Zidd takes this bond to the next level aligning the brand with the unwavering persistence that drives the generation. The Campa Wali Zidd campaign is centered around a powerful insight: true progress stems from resilience and the courage to keep going. The campaign celebrates young Indians who face challenges head-on and are determined to carve their own path with clarity and intent. At the heart of the campaign is a captivating new brand film featuring Ram Charan not in a scripted role but as himself. The narrative follows Charans journey as he overcomes both physical and mental barriers showcasing his unparalleled focus and unwavering commitment. With stunning cinematic visuals stylized action and authentic stunts performed by the actor himself the film offers a raw relatable portrayal of personal determination. The Campa Wali Zidd campaign will make its debut during the high-profile IPL season reaching millions of viewers across television connected TV and mobile platforms. With a high-impact rollout the campaign will amplify the message of perseverance and determination to a wide audience inspiring viewers to pursue their goals with unshakable resolve. Speaking about the campaign Prasoon Joshi Chairman and CEO of McCann Worldgroup India said Through the Campa Wali Zidd campaign we wanted to tap into a truth that resonates deeply with todays youth - their relentless drive and determination to keep pushing forward no matter the obstacles. This tenacity is shaping the future of India and Campa perfectly embodies that spirit. By aligning with Ram Charan weve found a perfect representation of this unstoppable mindset. His journey filled with dedication transformation and global success exemplifies the very essence of zidd. Our goal was to create an authentic connection with millions of young Indians who live this spirit every day and Ram Charans story is a true reflection of that passion and perseverance.  (With inputs from ANI)