In a major challenge to Reliance Retail--the retail arm of Mukesh Ambani-owned Reliance Industries headed by his daughter Isha Ambani--fast-fashion brand Snitch is rapidly expanding its presence across Northern India and recently opened a retail store in Gurugram its second in the Delhi-NCR and the 52nd nationwide. According to reports the new Snitch brand outlet located at the Gurugrams Elan Miracle Mall and spread over an impressive 3000 sq. ft offers shoppers a wide-range of men apparel ranging from casual and formal wear as well as bags sunglasses perfumes and footwear. The store provides a one-stop destination for men looking for the latest fashion apparel at affordable prices. In a statement Siddharth Dungarwal the founder & CEO of Snitch termed the opening of the brands second outlet in NCR a major milestone adding that the brand is committed to bringing high-quality stylish fashion at accessible prices in a premium retail setting. Our expansion to 50+ stores reflects our customers’ trust in us and we’re committed to reaching even more cities soon” he said. Notably Snitch has rapidly expanded its pan-India presence which now extends to over 20 cities across the country covering an impressive 1.5 lakh square feet of retail space according to reports. Beyond offline stores Snitch also a strong online presence with its pocket-friendly collection available on all leading e-commerce platforms like Myntra Amazon India and Ajio apart from its dedicated D2C website snitch.com. Meanwhile the rapid rise of Snitch presents a major challenge to the Reliance Retail Indias largest retailer headed by Isha Ambani the daughter of billionaire Mukesh Ambani. Reliance Retail which recently reintroduced Chinese fast-fashion brand Shein in India after a five-year ban is also a partner brand of major international brands such as Versace Amiri Armani and Balenciaga. Under Isha Ambanis leadership Reliance Retail which has an estimated value of around Rs 8.3 lakh crores has witnessed exponential growth in a short period of time opening 3300 stores across the country in 2023 and brought reputed international brands into the Indian market.