In a significant challenge to Reliance Retail the retail division of Mukesh Ambani-led Reliance Industries spearheaded by his daughter Isha Ambani fast-fashion brand Snitch is quickly growing its footprint across Northern India. Recently the brand launched a new retail outlet in Gurugram marking its second store in the Delhi-NCR region and its 52nd location across the country. Reliance Retail is the retail initiative of Reliance Industries Limited and is central to the group’s consumer facing businesses. Reliance Retail has been at the forefront of bringing about Retail revolution in India. According to the official website of Reliance Retail Reliance Retail reported a turnover of Rs. 306786 crore for the financial year 2023-24. As on March 31 2024 Reliance Retail operated 18836 stores with a retail area of over 79.1 million sft. According to the Indian Retailer report Snitch Indias leading online destination for mens fashion is situated at the Elan Miracle Mall. Situated across 3000 sq. ft. the newly launched store showcases a thoughtfully curated range of Snitch’s signature styles. Shoppers can explore an extensive collection of men’s fashion including on-trend casual and formal wear along with footwear bags perfumes and sunglasses—creating a one-stop destination for fashion-conscious men seeking high-quality yet budget-friendly lifestyle options. Siddharth Dungarwal Founder & CEO Snitch was quoted as saying by Indian Retailer Opening our second store in NCR is a major milestone for us. Gurugram is home to a vibrant community of trendsetters and with our new location at Elan Miracle we’re excited to bring high-quality stylish fashion at accessible prices in a premium retail setting. Our expansion to 50+ stores reflects our customers’ trust in us and we’re committed to reaching even more cities soon.” Snitch has expanded to more than 20 cities occupying close to 1.5 lakh square feet of retail space and continues to grow at a steady pace. With plans to open 100 stores across India by the end of 2025 the brand is making a bold push into offline retail while also strengthening its digital presence. In the digital arena Snitch is thriving with a robust omnichannel approach. Beyond its exclusive brand outlets the brand’s collections are available on top e-commerce platforms like Myntra Amazon India and Ajio along with its dedicated D2C website snitch.com—ensuring easy and widespread access to fashion for both urban and emerging markets. Meanwhile Reliance Retail has a strong presence in digital commerce channels led by AJIO a fashion & lifestyle destination store bringing the best of national and international brands to customers’ doorsteps and Jiomart a cross-category horizontal platform that leverages the wide network of Reliance Retail’s stores and well-established supply chain infrastructure.